Generally, observers have been focusing on the sad performance of the past five-plus years, where total units are off by more than 40% and dollars by more than 30%. The New Single Copy decided to take a look at our review of the first half of 2003, ten years ago. Then, total unit sales for audited magazines were nearly 474 million copies. This year it's 250,000. That's a drop of 47.2%. Retail dollars went from more than $1.5 billion to $967 million, slipping 36.7%, and that's without any adjustment for inflation. Another point: The preliminary data for the first half of 2003 was based on 537 magazines with any single copy sales. This year the AAM reports contained only 346. Publishers seem to be making an emphatic statement about their confidence or lack of it in the retail marketplac
BoSacks Readers Speak Out: Facts on Mag Circ, IDEAlliance Response: Magazine Ad Revenues…
Last week I had the privilege of attending what was called an executive sustainability summit in the Hearst tower. I went into this meeting thinking that I pretty much understood the important parts of sustainability in relationship to the publishing industry. I am here today to tell that I was wrong and that I didn't know half of what I need to know on what that issue is all about, nor did I have a clue to the legal responsibilities for our corporations in respect to the process.
Barry Diller made an interesting comment on Monday when he said, "I wish I hadn't bought Newsweek, It was a mistake." It seems Mr. Diller does not yet understand that it is the value of the content provided to the public and not the perceived value of the property that makes one publication survive and thrive, while another crashes and burns.
There is an article circulating the net called 'Out of Print' Doc Examines The End of Print Books and What It Portends that presents some thoughts about the “destructive” nature of the digital invasion into the lives of our children. I do question the veracity of the subject, although I hear much of the same when I travel and give lectures on the future of reading.
Looking at the New York Times Paywalls over the past two years, Intelligent Content and Forbes leading in Native Advertising.
Most of us who read this magazine are in the word business. We are so sophisticated at this business that our expertise in wordsmanship has actual monetary value. People are willing to pay in one way or another for the clever and useful words we produce. I would add to that that we, and perhaps musicians, are one of the few industries that don't actually produce a physical product.
What is the BoSacks FREE newsletter all about?
It is purely a very "personal" and slanted collection of news gathered daily over the Internet, which to me seems relevant and useful about the publishing industry. I do this as a labor of love and to keep myself as up to date as is possible with the ever changing and advancing "Information Distribution Industry" formerly known as "Publishing".
And how much does it cost?
The price for this service is nothing. It is Free. It is just as easy for me to copy three or four of my industry friends as it is to carbon copy the current list of 16,500 publishing professionals.