BoSacks Readers Speak Out: On ASME, Time Inc., On Newsstand and Circ issues.

By BoSacks Readers on May 01, 2015

BoSacks Readers Speak Out: On ASME,  Time Inc., On Newsstand and Circ issues.

 

 

Re: The Shady Industry That's Trapping Door-to-Door Magazine Sellers

Bob, thanks for posting.  Rita Cohen from the MPA summed up the situation - selling this way is worth the hassle because agents have connections that publishers may not have. "Our hope is that we can rely on the agents to do business as we put forth in our guidelines so that we can continue to get our content to as broad an audience as possible."  Since the MPA publishes guidelines on behalf of their members - the publishers, they have a responsibility to enforce them.  It is obvious they are not being enforced.  The MPA should be held to a higher standard in monitoring these activities.

(Submitted by a Publishing Executive)

 

RE: Blurred Lines Now Official per ASME

It seems to us that the ASME has lost some of its teeth, and this is their way of playing catch-up and trying to stay relevant as the marketing dollars make more and more of the editorial decisions. Appeasement has a way of falling short in the long run, and consumers have a way of seeing through this kind of veiled attempt at maintaining lines.

 

Simply waving around your guideline isn't enough to prop up your integrity when it starts to falter.

(Submitted by a Printer)

 

Re: Time Inc.'s Joe Ripp: 'Quality content will always prevail.'

Just read Joe Ripp's responses to these 14 questions.

I'm impressed by their simplicity, clarity and sense of purpose and his firm belief in the value of quality content.

(Submitted by a writer)

 

Re: How we got duped into believing milk is necessary for healthy bones

So wait a minute... the writer is shocked, shocked, that gambling is going on here?

There's surprise that groups can lobby the government and rig regulations and create spending programs that are in their interests for the supposed good of everyone else?

There's big money in government, and there are "special interests" that do these things, but it's okay, because we're doing it for the children.

Why isn't there this kind of journalistic skepticism elsewhere?

 

RE: How we got duped into believing milk is necessary for healthy bones

Bob, Bravo on bringing an important topic to your community.

How about the next one on the dangers of GMO/Monsanto!  Another marketing behemoth.

Really and thanks!

(Submitted by a reader)

 

RE: yet another reason why magazines are failing 

I subscribe to the print edition of Fortune magazine. The magazine website (which is free) has lots of good content. On occasion, I would like to access an article online. No luck. Magazine articles are only mobile enabled.

 

Nice job Time Inc.! I guess this is their idea of a pay wall?

 

Thank you for contacting FORTUNE Customer Service.

Unfortunately, you can not view the digital edition on a computer/laptop. You can only access the digital issues on the following tablet devices: *iPad® (iOS 6 or higher) *Kindle Fire™ and Kindle Fire™ HD *NOOK Color™ (OS version 1.3.0 or higher) *NOOK Tablet™ *The Next Issue™ App *Android Devices via Google Play.

We appreciate this opportunity to be of service.

 FORTUNE Customer Service

www.fortune.com

1-866-784-9817

(Submitted by a reader)

 

RE: On Newsstand - Facing the Facts. Facing the Future. Facing Each Other - PART 2

This makes me think of a combination of a vicious circle and network effects. Just as eventually a company can gain strength from being perceived as the place to do business - where co-parties in various types of transactions (including swapping messages) come to meet each other because it's the most likely place to find whom you seek - it can also become the place where people used to go. It's the difference between Facebook and MySpace.

(Submitted by a Writer)

 

RE: Tina Brown: Magazines are fading 

Bob, While this was an interesting interview, I can't help pointing out the misuse of a word.  Ms. Brown says,

 

 " I discovered that I absolutely loved working in digital, that it was a media form that was commiserate to my permutations in life." 

 

Commiserate means "to express sorrow or sympathy for."  I think she meant to say commensurate, which means "corresponding in amount, magnitude, or degree."  (Both definitions from the Random House Webster's Unabridged Dictionary, 2nd Edition.

 

I am surprised that a writer/editor would make this mistake.  But then it only goes to prove that even editors need editors.

(Submitted by a publishing CFO)

Re: Pew report on smartphone usage shows that news consumption cuts across age group

Two very interesting articles.  And this particularly interested me:

 

But in the West, people with limited or no access to the internet are at a much bigger disadvantage-Western society and its services are increasingly built around an assumption of universal internet access. Those who are unable to fully participate risk being left behind.

 

I've seen something of this before.  Once again the question:  how dare we not provide basic necessities to everyone in this country!  We court serious problems by maintaining this dangerous disparity.

(Submitted by a Copy Editor)

 

Re: US Digital Magazine Circulation Tops 100M While AAM Continues to Underreport Digital Versus Print 

You know I can't let this one go.      The issue about digital reporting is well intentioned, but misses the mark.   If we're actually to understand the evolving business of magazine media, then how about we simply focus on relationships with subscribers to our brand.    Stop worrying about print versus digital, replica versus non, and focus on consumer engagement.     

 

Here's why:

 

1) advertisers couldn't care less about digital edition circulation -- at best they accept it when below a certain level, and worse they deduct it

2) the Economist is the exception, not the rule on digital combos -- most Time Inc titles and Conde titles don't charge a premium.

3) consumers aren't interested in paying digital relationships at scale -- set aside WSJ, NYT and a few others, and you're left with no consumer demand

4) did I say consumers weren't interest yet?     how about for those to get the digital access with their subscription, fewer than 1 in 3 'issues' delivered actually gets opened; for goodness sake, nearly 20% of users who download our containers never download ANY issues.

 

can we move on from reporting.   move on from gripes that it's all Apples fault in neglecting the newsstand.   let's actually look at creating content based our great editors and unlock value through intelligent direct marketing (notice I"m not calling this consumer marketing or audience development).      if we do that right, then their may be an ancillary advertising business to follow.

(Submitted by a  Publishing Executive)


By BoSacks Readers| May 01, 2015
Categories:  Readers Speak Out

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