As I look around at all the news sites and major media companies an interesting phenomenon is appearing. I am beginning to think of it as the final step to desacralize print. With rare exceptions most current media transactions of major companies are about creating digital footholds with the reading public. Time Inc., Hearst, Conde Nast, Meredith all are focusing on creating new digital platforms for revenue, and, with some rare exceptions of new print titles, the majority of the focus is all about a digital future.
So what is happening? Print newsstand sales continue to drop and so do subscriptions. For those who need to hear it one more time, this not in any way the death of print, as some companies and some print titles are bucking the industry trends and doing very well. But it is a recognition and reassessment of the media pecking order. Print is still strong and powerful, but it is no longer on the top of Olympus. It is a process with partial or lesser divine status than it had a mere decade ago.
I think that as we desacralize print, some people are left with a strong case of nostalgia for times and substrates of yesterday. And this makes me think of the possibility that the current upcoming generations will soon be experiencing nostalgia or a sentimental, wistful yearning for the happiness felt in a former digital place, time, and/or situation. This is, of course, generational. But it seems to me that the transfer of nostalgic experiences from print to digital is already in effect.