BoSacks Speaks Out; NASA Calls Bullshit on Goop's $120 'Bio-Frequency Healing'

By Bob Sacks on July 26, 2017

In an age of abundant fake news, unlimited ad fraud and other nefarious communication systems to defraud both the public and the publishing community, I continue to wonder where fake and even dangerous advertised products fall in the current scheme of publishing things. My question is this: if a publisher knowingly and in the pursuit of profit promotes known or dangerous junk products, is it in any way responsible and/or liable?  Forgetting the legal possibilities, is it also contributing to the demise of overall trust in media? I think so.  

Last month I vented about two such known opportunists. They were Doctor Oz and Gwyneth Paltrow's yet to be released Goop magazine. I asked, "If we continue to create 'fake or alternative news' or promote 'selling junk health products,' then we have to accept the moniker we deserve. Media is much more about profit then any quaint perception of truth. "  

Where do we as an industry draw a line between honor and income? Where does credibility start? I ask because Paltrow's team is in the news again. Who is the complainant this time? Would you believe me if I said it was the National Aeronautics Space Administration (NASA) who called out GOOP for fraudulent claims. Yes, you heard me right, NASA.  

The GOOP brand among other insane claims "is now promoting stickers called 'Body Vibes.' The product, which I remind you, is literally a sticker, uses 'NASA space suit material' to 'rebalance the energy frequency in our bodies'."  

Ladies and gentleman of the publishing jury, with all the endless impediments to honest journalism that we are currently confronting, are you willing and ready to defend a known charlatan? Is it really worth 30 silver coins to join the pantheon of hucksters?    

Am I missing something? What is your opinion?


By Bob Sacks| July 26, 2017
Categories:  Bosacks Speaks Out

About the Author

Bob Sacks

Bob Sacks

Add A Comment

Comment

Allowed HTML: <b>, <i>, <u>

Comments

Copyright ¬© Agility Inc. 2017