I have been tracking this story and its many tangents for years. It is important that we get some consumer protection and ground rules as the internet of connected things progresses and weaves into our lives.
It is clear the Association of National Advertisers (ANA) will fight this and other obvious personal intrusions with all the verve, singlemindedness and deceitfulness they can muster. When one's moral barometer is solely measured by greed, you are freed from common decency.
"It's the consumers' information," said FCC Chairman Tom Wheeler. "How it is used should be the consumers' choice. Not the choice of some corporate algorithm." The rules also force service providers to tell consumers clearly what data they collect and why, as well as to take steps to notify customers of data breaches.
Taking my personal information unknowingly is at best a form of burglary and an intrusion into the sanctity of my home. Jimmy Breslin once said, "The number one rule of thieves is that nothing is too small to steal." So, too, is the incremental theft of my data. Little by little it is the death of personal privacy by a thousand cuts into our families' lives and safety.