A while ago I wrote the following about Native Advertising. My feelings today are a quite a bit stronger than what I wrote here, but I will stand by my older softer rant.
Leave it to the wordsmiths of the publishing universe to dismiss the great bard's advice and call an old cabbage, a rose with a piquant odor. There is a big debate going on in our industry and under all the fluff and misdirection, it is about lying and deceiving our public.
This pox on our industry is called Native Advertising. What a brilliant use of words, so clean sounding and innocent. It is nothing more or less than the selling out of our souls and our integrity for less than a fleeting buck. An editor should understand advertising and how any publication works, survives and creates revenue. But neither an editor nor a disguised editorial page should ever be advertising in hiding. Such a situation dilutes the whole foundation of our small universe and stains journalism in putrid colors. If one of your articles is suspect, the whole publication is corrupted and suspected to be what it is - a shill for promoting something and anything for a fee. It is the prostitution of an industry suffering from the lack of a spine and the lost business creativity to produce honest revenue.