It's not just Facebook and Instagram that are down for the count, the social network's ads also are offline.
On Wednesday, Facebook Ads Manager, the lifeblood of advertising, was out of order, along with the rest of the platform. Ads Manager is the self-serve advertising website that millions of marketers use to schedule their campaigns across Facebook, Instagram and Messenger.
Facebook makes more than $90 million a day in ad revenue, so any extended outage of its main advertising conduit adds up. Not all advertisers rely on Ads Manager to plan campaigns, because there are third parties with software and other methods of buying. However, many of the small- and medium-size businesses use it.