Ally Bank 'Pauses' Project Work With Vice Following Misconduct Allegations

February 13, 2018


Ally Financial is stepping back from Vice Media, the Brooklyn-based media outlet that was recently the subject of sexual misconduct allegations. While the digital bank is the first to say it is freezing the company out of potential new assignments, other brands say they are closely monitoring the situation.

"We believe it's in Ally's best interest to pause the relationship," says Andrea Brimmer, chief marketing officer for the Detroit-based bank, which had used Vice on a project basis for over a year on Gen Z-and millennial-focused marketing content series. "We could pick it back up in the future if it makes sense, but right now we're not comfortable proceeding."

Brimmer met with Vice last month to discuss concerns over the recent allegations "and make a decision based upon what we learn," she said ahead of that meeting.

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