Amazon on Thursday launched a new video streaming service on its Hollywood website IMDb which allows viewers to watch free movies and TV shows supported by commercials, opening a new wealth of ad inventory to sell to brands.
Amazon has been developing the free video streaming offering for more than a year, and it is distinct from Amazon Prime, the subscription service that costs $120 a year, and is mostly without ads. (Amazon Prime does show commercials during Thursday Night Football games it streams as part of its deal with the National Football League.)
The catalogue of shows on the service, called IMDb Freedive, includes "Fringe," "Quantum Leap" and "The Bachelor," meanwhile feature films include "Memento," "True Romance" and "Look Who's Talking." Users can watch on IMDb's website or Amazon Fire TV devices, with the offering to be available on more platforms in the near future.