Facebook sees stories as the ad future and is schooling brands

January 07, 2019

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The Color Factory in New York is made for Instagram, like Willy Wonka's factory was made for chocolate. But every exhibit at the Color Factory is designed for selfies instead of candy.

There's one room with a pond-sized ball pit, and another with a rainbow staircase. It's a true playground for the senses. And on one night in November, it also turned into a classroom for what Facebook calls "story school."

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