Facebook to publishers: We are not here to save you

February 05, 2019

When Facebook's Campbell Brown addressed an auditorium full of magazine executives in New York Tuesday, she did not mince words: The social network is not here to save their businesses.

Facebook's head of global news partnerships was addressing an audience of print media professionals at the American Magazine Media Conference, many of whom are struggling to thrive in an era when Facebook and Google, and increasingly Amazon, have taken the lion's share of digital advertising dollars. Just last week, Facebook reported $16.6 billion in ad sales in the fourth quarter of 2018 even as the media industry -- much of which relies on the social network for traffic -- has suffered thousands of job cuts this month.

"Facebook cannot be the entire solution to your problems," Brown said. "By its very nature, Facebook is constantly changing and not dependable."

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