Financial Times says it's making bank off its newsletter, Due Diligence

February 08, 2019


The Financial Times says that it's growing its paid subscriber base and ad revenue thanks to Due Diligence, the publication's two-year-old newsletter.

Due Diligence has more than 30,000 subscribers and, during its first year in 2018, sold its entire ad inventory within several months after launch, according to FT. Due Diligence 2019 ad revenue, it adds, is already surpassing last year by 30 percent. It declined to share specifics.

Now, the publication is adding video to the newsletter, and expanding into members-only forums (the Due Diligence Forum). One will be held in London and the other, announced Friday, in New York. Those interested in attending must have a premium membership.

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