Google remakes 'Home Alone,' and Budweiser's owner gets into cannabis: Thursday Wake-Up Call

December 20, 2018


Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.

What people are talking about today

Just in time for the holidays, Google made a funny, charming remake of "Home Alone," with a 38-year-old Macaulay Culkin reprising the role he played as a kid. This time, he's a little less alone, though, because he has a Google Assistant to entertain him and help with household tasks. As Ad Age's Ann-Christine Diaz writes, the ad is a way for the tech giant to insert itself into a classic holiday tale. As the nostalgia washes over you, you might even forget momentarily about 2018's big backlash against Google and Facebook. Who doesn't have fond holiday memories of "Home Alone"?

Continue reading at AdAge.com

View Full Article


Copyright ¬© Agility Inc. 2019