HQ Trivia plans to run its regularly scheduled game on Monday evening, but without a significant new promotion it planned with Google.
The company has also decided to delay the premiere of its gameshow called HQ Words, which was scheduled to debut tonight, before the death of company CEO Colin Kroll.
On Sunday, Kroll, 34, was found dead from a likely drug overdose in his Manhattan apartment. The death came as HQ Trivia was set to unveil one of its most important marketing deals to date with Google; it was also aiming to go live with HQ Words, likened to a speed round of Wheel of Fortune. The new initiatives were to signal the next stage in development for a successful startup that is also in need of a fresh hit.