Industry executives predict what will happen in 2019 and beyond

January 03, 2019

We asked industry executives to predict the trends that will affect ours work, and our lives, in 2019.

Jean-Paul Burge, chairman and CEO, BBDO Asia

"More clients in more places will ask for better work. Our work, and worth to our clients, is not solely dependent on either technology or great ideas; it's dependent on us delivering the two combined. Now that for many the machine is in place, we'll see clients demand great creative ideas like they have never demanded them before."

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