Meet the new Snapchat ... same as the old Snapchat?

May 14, 2018


Snapchat has once again updated its look, hoping to win back users who hated an ad-friendly redesign from earlier this year. The company began rolling out the tweaks to its failed redesign last week, but that just set off another round of -- perhaps predictable -- criticism.

"Snapchat has been moving away from its roots," says one agency executive on the condition of anonymity. "It's been bending to the world of advertising rather than what's best for users."

Snapchat's newest update was meant to fix the parts people hated about a January redesign, which drew online protests from famous Snapchatters including Kylie Jenner and Chrissy Teigen. The new fixes have done little to mollify the disgruntled, with many online commenters are expressing frustration over the costant tinkering. It seems Snapchat is simply damned if they do -- and damned if they don't -- try to right the recent design wrongs.

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