Not everyone is buying this ad exec's call to boycott Facebook

December 22, 2018


Not everyone is picking up what Mat Baxter is putting down.

On Thursday, the CEO of the agency Initiative took to LinkedIn to berate Facebook over this week's revelations it had shared more data with certain other platforms than previously disclosed. He made headlines for saying he's advising clients to pull ads from the social network.

"It's about time we take a collective stand against the egregious behavior of Facebook," he wrote. Initiative is a media agency owned by Interpublic Group of Cos., which distanced itself from Baxter's LinkedIn post.

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