Olay the musical opens on Broadway April 9. But if you can't make it, don't worry. At least you can get the Febreze album.
The Procter & Gamble Co. brands are diving deep into some strange musical adventures because music has worked surprisingly well for them lately, so they're reaching back to hit higher notes.
Olay's Broadway musical, "The Road to Glow," will have a one-night engagement at New World Stages on 50th St., playing off success of last August's "I Can't Wait to Wash My Face" video produced for the brand by Gary Vaynerchuk's women's lifestyle site PureWow.