Ask Alexa to buy some Nike shoes, and she might try to hawk you a pair of Nike men's Revolution running shoes for $59.99. She'll spout off product details, then ask, "Would you like to buy it?"
But say you're actually looking for women's shoes, as was the case in one Ad Age trial. We tell her that. But she really wants you to buy those men's Nikes, though.
"Would you like to buy it?" she prods again, ignoring your more specific request.