What Facebook's nudity and hate report tells marketers about brand safety

May 15, 2018


Facebook for the first time is revealing how much nudity, graphic violence and terrorist-inspired posts appear on the social network.

The numbers Facebook revealed in its report on the first quarter Tuesday shows the prevalence of this type of content on Facebook, says Guy Rosen, VP of product management. Facebook applied similar methods to measure nudity and violence as it uses to measure ad visibility for brandsin this case trying to calculate how often "bad" posts, rather than ads, are viewable.

"In the advertising space, an impression is something we're familiar with," Rosen says. "The really important part of this is bad content actually being viewed? Does something actually show up on someone's screen? How often does that happen and what percent of things that show up on a screen are actually things that violate our standards?"

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