Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. What people are talking about today: The Cannes Lions Festival of Creativity heard the industry's complaints. The event has gotten too big and too pricey, and it's scaling back. Ad Age's Lindsay Stein reports that Cannes is "trimming the event's length, cutting back prices and streamlining awards." The event in June will last five days instead of eight. It's getting rid of the Cyber, Integrated and Promo & Activation Lions. The price of a full-access "Complete Pass" is being trimmed by about $1,045 (but then again, the event is shorter, too.)
All the soul-searching came after Publicis Groupe said it wouldn't participate next year, and WPP CEO Martin Sorrell called it "too expensive." Despite the changes, it's still going to be pricey: A ride to Cannes from the Nice Airport will set you back $93.
Smashing coffee machines