TIME Names New Sales, Marketing Leads | People on the Move

September 05, 2019

People on the Move

[caption id="attachment_170617" align="alignright" width="150"] Viktoria Degtar[/caption]

Five weeks into Keith Grossman's tenure as president of Time, the list of new additions to the magazine's executive ranks is getting longer.

Following last month’s appointment of chief legal officer Dana Rosen, Grossman notified staffers Tuesday that Viktoria Degtar is joining the company as chief revenue officer, overseeing all sales teams starting next week.

Degtar previously worked with Grossman at Bloomberg, where she spent four years, most recently based out of London as the head of sales and marketing for Europe, the Middle East and Africa. Prior to that, Degtar was the VP of sales at HuffPost. She'll remain based in London through July 2020, Grossman said, "to help build 'local' infrastructures internationally."

Additionally, three new execs have been promoted or hired to lead Time's marketing team: 

[caption id="attachment_170619" align="alignright" width="150"] Susanna Schorbsdorff[/caption]

Chief partnerships officer Susanna Schrobsdorff is now taking on two roles: SVP of partnerships and executive editor of the magazine. Schrobsdorff has nearly 17 years of experience at Time, primarily on the editorial side and split across two different tenures. She spent eight years in the 1990s as newsdesk editor, primarily based in Europe, then rejoined as assistant managing editor in 2010 after intermittent stops at Newsweek and NBC Universal. 

"In her new role, [Schrobsdorff] will continue to act as liaison between the editorial and business teams to ensure that the marketing ideas we bring our partners align with the broader vision of the organization and always respect the trust that is our greatest asset," said Grossman in the staff memo.

[caption id="attachment_170621" align="alignright" width="150"] Radhika Prakash[/caption]

Radhika Prakash is also starting as the new SVP of brand & content marketing. Most recently, Prakash worked for investment management company BlackRock, where she was the global head of content strategy & media. Prior to that she was with Pinterest, L’Oreal, Elizabeth Arden and Unilever. At Time, Prakash will lead brand strategy, brand storytelling and custom content. 

[caption id="attachment_91451" align="alignright" width="150"] Maya Draisin[/caption]

And Maya Draisin, who most recently was VP of marketing at Condé Nast, will join Time as SVP of progress marketing on Sept. 30. Draisin spent over 13 years as associate publisher, marketing at Wired before rising to VP of marketing for a group of titles including Wired, The New Yorker, Teen Vogue and Vanity Fair and was also a co-founder of The Webby Awards in 1998. She and Grossman overlapped at Wired from 2008 to 2014 and each held associate publisher positions during that time as well. Her main focus, Grossman said, will be diversifying and expanding existing offerings and brand extensions.

Here are the rest of this week’s people on the move… 

[caption id="attachment_170625" align="alignright" width="150"] Anna Walsh[/caption]

Texas Monthly announced nine additions to its editorial team:

  • Effective Sept. 23, Anna Walsh is joining the magazine as managing editor. Walsh arrives from The Washington Post, where she spent three years on the multi-platform team, copy editing, fact checking and writing headlines in the opinions section. Before that, she was managing editor at Baltimore City Paper.
  • Texas Observer editor-in-chief Forrest Wilder is joining Texas Monthly as politics and policy editor. An announcement credits Wilder with doubling web traffic at Texas Observer over his four years at the helm.
  • Paula Mejía has joined the team as culture editor. She was previously a digital producer at Gothamist and has done freelance writing for The New Yorker, The New York Times and Pitchfork, among numerous others.
  • Freelance writer and former intern Cat Cardenas has been named associate editor. She was previously an investigative fellow at the Texas Tribune and has written for The Washington Post, among other publications.
  • Leif Reigstad, who has been a freelance writer for Texas Monthly since 2016 and was previously a staff writing fellow at the Houston Press, has also been named an associate editor.
  • And Dan Solomon, who the magazine describes as "a prolific contributor," has also been named associate editor. In addition to Texas Monthly, Solomon has written for Fast Company GQ and Wired, among many others.
  • Writer-at-large and contributing fact checker Doyin Oyeniyi has joined full-time as assistant editor.
  • Office assistant Arielle Avila has joined the edit staff as editorial coordinator.
  • And former intern Amal Ahmed is joining the fact-checking department as assistant editor, starting October 15th, after she completes a fellowship with the Texas Observer.

[caption id="attachment_170627" align="alignright" width="150"] Jennifer Ablan[/caption]

The longtime editor of Reuters' U.S. investment coverage, Jennifer Ablan, is joining the Financial Times as U.S. markets editor, leading a four-person team. Ablan spent 10 years at Reuters, initially joining as senior U.S. investment correspondent before rising to editor of U.S. investment strategy in 2009.

Meanwhile, Joice Alves, a reporter for Dow Jones's Private Equity News, WSJ Pro and Financial News, is joining Reuters as a correspondent, covering the European stock market. Before Dow Jones, Alves was a senior correspondent for InfraLatinAmerica and has prior experience at the Financial Times and the BBC.

[caption id="attachment_170641" align="alignright" width="150"] Dania Ortiz[/caption]

Dania Ortiz is joining Town & Country as fashion and accessories director. Ortiz arrives from Vogue Mexico, where she was a contributing editor, and has previously served as fashion director at Michael Kors and Self magazine, market and accessories director at Interview and senior market editor at Marie Claire and W. Ortiz succeeds Will Kahn, who the magazine says will remain a contributing editor.

Also joining T&C is Jill Newman, who will serve as contributing editor, writing a regular column on jewelry and watches. Newman comes from Robb Report, where she launched and edited its female-focused vertical, Muse, and previously spent 12 years as executive editor.

[caption id="attachment_170635" align="alignright" width="150"] Andrew McKean[/caption]

Former Outdoor Life editor-in-chief Andrew McKean is re-joining the magazine as hunting editor. McKean was previously the magazine's hunting editor starting in 2007 before serving as EIC from 2012 to 2018. Moving forward, Will Brantley, who had been hunting editor for both OL and Field & Stream, will focus solely on the latter magazine.

Tim Chan has joined Penske Media's Rolling Stone as lifestyle and market editor, a new role spanning coverage of fashion, consumer technology, while also supporting the magazine's Los Angeles-based news coverage.

[caption id="attachment_170629" align="alignright" width="150"] Kenneth Artz[/caption]

ALM has hired Kenneth Artz as Texas bureau chief, overseeing print and digital editorial for Texas Lawyer. Artz arrives from Illinois-based conservative think thank The Heartland Institute, where he's spent the past nine years as a reporter for its publications, and prior to that spent 10 years as the editor of Daily Policy Digest, the daily newsletter of the now-defunct National Center for Policy Analysis, another think tank.

The New Republic staff writer Emily Atkin announced she's leaving the magazine to launch a daily newsletter called Heated, which she says will provide original reporting and analysis on the climate crisis.

Reporter Julia Craven announced that she's leaving HuffPost after nearly five years to cover race, politics and health disparities at Slate.

Lymari Morales has been named associate dean for communications and marketing at the John Hopkins Bloomberg School of Public Health. Morales arrives from Atlantic 57, The Atlantic's consulting and creative firm, where she spent six years in various editorial roles, most recently as chief editorial advisor.

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