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  • Vogue, Tatler and other high-end women's magazines target teen market

    Vogue, Tatler and other high-end women's magazines target teen market

    Posted by Ami Sedghi

    Observers say move is attempt to secure future generation of readers in industry suffering endemic declines in print sales. Miss Vogue: there are plans for a second issue next year, though details have not yet been confirmed

    With parted blonde locks, bubblegum pink lips and a knitted jumper thrown over a denim shirt, 19-year-old model Tigerlily Taylor has the perfectly stylised look that befits the front cover of Teen Tatler.

    But despite the baby pink background, Taylor represents a new type of teen: fashion-savvy, confident and with the power to spend. And high-end women's magazines are desperate to appeal to this new generation of reader.

    In May Vogue launched youth-targeted spinoff Miss Vogue, and the September issue of Tatler was accompanied with a glossy teenage supplement.

    At first glance, the newly launched magazines may look like a revival of the teenage print market. But industry observers describe the move as an attempt to secure a future generation of readers in an industry suffering endemic declines in print sales.FULL ARTICLE

    Posted August 30, 2013
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  • Why Magazine iPad Subscription Numbers Are Worse Than You Thought

    Why Magazine iPad Subscription Numbers Are Worse Than You Thought

    By: Michael Sebastian

    http://adage.com/article/media/game-informer-buoying-magazines-tablet-numbers/243774/?qwr=FullSite

    Magazines' tablet editions might offer a promising future, but presently they're still struggling to gain traction. Through the first half of 2013, magazines reported 10.2 million subscribers to their digital replica editions, according to the Alliance for Audited Media, good for just 3.3% of overall circulation.

    READ THE WHOLE ARTICLE

     

    by Ad Age Editors
    Posted August 27, 2013
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  • BoSacks Speaks Out: Defending Print the Right Way

    BoSacks Speaks Out: Defending Print the Right Way

     

    Several times this week I have been involved in correspondence and conversations about QR codes and various other forms of augmented reality. The theory continuously presented to me is that print will be saved by the use of augmented reality. It is at that point I stick my feet into the ground, as I think there is nothing much further from the truth on this subject than this thought process.

    I need to be clear here, as I have many friends and associates who own or work for augmented reality companies. I support the use of AR in that it is a wonderful tool and can be a bonus for any printed product for either ads or editorial. But I am not a fan of augmented reality in regards to it being used the savior of print. In that regard, it is a total red herring to print's ability to succeed or not succeed in regards to printed magazines.

    Here is my reason why although it is a good tool, it isn't something that you could or would use on every page, or for any extended period in a printed magazine. When we are offered a QR code or other AR launch system in a magazine that takes us to the web, we are then forced to balance two separate devices. The web product/cell phone/tablet in one hand and a magazine in the other hand, or on your lap, or perhaps on the desk, making neither a comfortable long-term reading experience. Continually sending people from the printed magazine page to an electronic device defeats the purpose of having a good print product and the concurrent rewarding lean back experience that we are all so proud of as an industry. As the old expression goes, putting lipstick on a pig only wastes your time and annoys the pig. Although AR indeed has its valuable moments and its usefulness, AR is a distraction to the nature of our printed products. In this case it is trying to fake the electrification of the printed page. If I wanted to get online, I would have done so. If I chose to read a magazine, why send me somewhere online? Does that make sense to you?  READ THE WHOLE ARTICLE


     

    by Bob Sacks
    Posted August 26, 2013
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  • Newspapers aren't dying and Jeff Bezos isn't crazy

    Newspapers aren't dying and Jeff Bezos isn't crazy

    FORTUNE -- Jeff Bezos, John Henry, and Warren Buffett are not investing in dying businesses. They don't do that. They are investing in assets poised for a rebound. Despite the recent spate of media last week about the spiraling of newspapers, there are a few facts for industry pundits to consider. 

    Newspaper media comprised a $38.6 billion industry in 2012. While those revenues saw a 2% decline compared to 2011 revenues ($39.5 billion), we're also starting to see promising shifts in the newspaper business model: growing revenue streams across several categories -- some of which have only emerged in recent years.

    Just this past year, circulation revenue rose by 5% -- from $10 billion to $10.5 billion -- as digital subscriptions grew dramatically, marking the first gain in this category for the newspaper industry since 2003. READ THE WHOLE ARTICLE

    Posted August 24, 2013
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  • Magazines, Newspapers Brace for Exigent Postal Rate Hike

    Magazines, Newspapers Brace for Exigent Postal Rate Hike

    Magazines, newspapers and direct marketers are girding for the possibility that the U.S. Postal Service will pass an exigent rate increase on top of the annual postal rate that is capped by the consumer price index. The increase, made possible by a 2006 law that gives the postal service the option to raise rates in case of extreme circumstances like a terrorist attack, could be as high as 10 percent across the board. 

    It couldn't come at a worse time for the media and marketing industries that depend on mail service. "We're finally getting our footing back since the 2009 recession," said Mary Berner, president and CEO of the MPA, the Association for Magazine Media. Magazines, for example, spend $3 billion annually on postage. A 10 percent increase would add $300 million to an industry that is already challenged. Some magazines could go out of business, Berner warned. Others could cut back on mail delivery and redouble digital efforts. READ  THE WHOLE ARTICLE

    Posted August 23, 2013
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  • The American Newsstand: The Solution, in a Nutshell...

    The American Newsstand: The Solution, in a Nutshell...

    Reading the headline above may leave you thinking, "There's a solution to the magazine industry's newsstand woes? Why haven't we fixed this a long time ago?"

     

    If only the solution was that simple. But like a tough nut, there's are many layers to the issue that must be cracked, peeled away, before the real meat is revealed and relished.

     

    And with this article, I think we've been doing that, peeling away the layers, one at a time. All of the industry veterans quoted in this article have their own experiences and track record to back up their opinions and perspectives. We must take these, along with the thoughts and ideas of many others, and like a jigsaw puzzle piece them together so that the picture becomes clear and comprehensible.

    by Samir Husni
    Posted August 23, 2013
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  • Conde Nast, Amazon Partner on Magazine Subscriptions

    Conde Nast, Amazon Partner on Magazine Subscriptions

    Conde Nast has made digital publishing headlines for some time as it’s one of the first major magazine publishers to create flawless and device-optimized digital editions of its family of magazine titles using Adobe’s Digital Publishing Suite. These editions, available for a variety of smartphones and tablets, also come bundled for print subscribers, but can be had as stand-alone digital subscriptions.

     

    Posted August 22, 2013
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  • British Vogue Experiencing 'Most Profitable Year Ever'

    British Vogue Experiencing 'Most Profitable Year Ever'

    According to Condé Nast, Vogue is in vogue. The publishing house told The Guardian that Vogue's UK edition is currently enjoying its most profitable year ever, and that's making confidence at the glossy sky high. "Brand Vogue has never been more powerful or profitable, or enjoyed a wider reach, than today," Nicholas Coleridge, president of Condé Nast International, boasted to The Guardian.
    Posted August 22, 2013
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  • On the Newsstand, Audited Magazines Continue to Slide

    On the Newsstand, Audited Magazines Continue to Slide

    Generally, observers have been focusing on the sad performance of the past five-plus years, where total units are off by more than 40% and dollars by more than 30%.  The New Single Copy decided to take a look at our review of the first half of 2003, ten years ago.  Then, total unit sales for audited magazines were nearly 474 million copies.  This year it's 250,000.  That's a drop of 47.2%.  Retail dollars went from more than $1.5 billion to $967 million, slipping 36.7%, and that's without any adjustment for inflation.  Another point: The preliminary data for the first half of 2003 was based on 537 magazines with any single copy sales.  This year the AAM reports contained only 346.  Publishers seem to be making an emphatic statement about their confidence or lack of it in the retail marketplac

    by John Harrington
    Posted August 15, 2013
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  • On Sustainability, Publishing, and Paper

    Last week I had the privilege of attending what was called an executive sustainability summit in the Hearst tower. I went into this meeting thinking that I pretty much understood the important parts of sustainability in relationship to the publishing industry. I am here today to tell that I was wrong and that I didn't know half of what I need to know on what that issue is all about, nor did I have a clue to the legal responsibilities for our corporations in respect to the process.

    by Bob Sacks
    Posted May 02, 2013
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