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Readers Speak Out

  • BoSacks Readers Speak Out: Time Inc, Newsstands, Gatekeepers, and Predictions

    BoSacks Readers Speak Out: Time Inc, Newsstands, Gatekeepers, and Predictions

    RE: The Fate of the Newsstand Isn't the Same as the Fate of Print

    Bo, I think we often gloss over the fact that the publishing industry has created a rather wide value gap in what we charge for subs vs single copy. I would submit most of the large publishers offer subs almost at the same price of buying one issue from the newsstand, therefore, driving the business south. XXXXX Media does not do this, and as a result we have 60/40 subs/newsstand. Also, our business was up last year and we budgeted another growth in single copy this year. (Submitted by a Publisher)

    RE: The Fate of the Newsstand Isn't the Same as the Fate of Print 

    Bo, you have been saying this for years and rightly so. Newsstand isn't the be all and end all for the publishing industry and not all the news is actually bad anyway. My titles are doing very well despite the overall declines. I have a sweet spot and my audience is strong. Thanks for all you do for the industry. I enjoy my morning cup of coffee and Bo. Although we have never met I feel like I know you and that we are friends. (Submitted by a Publisher)  

    by BoSacks Readers
    Posted April 15, 2016
    (0) Comments

  • BoSacks Readers Speak Out: An Important Correction on "Print Ads with Money-Back Guarantee" & More

    BoSacks Readers Speak Out: An Important Correction on "Print Ads with Money-Back Guarantee" & More

    BoSacks Readers Speak Out: An Important Correction on "Print Ads with Money-Back Guarantee" & More

    RE: BoSacks Speaks Out: Major Publishers Bet on Print Ads with Money-Back Guarantee

    Thanks for sharing this article with your massive distribution list!  We all appreciate your ongoing support of magazine media. Just wanted to make one clarification.  We don't set a minimum ad spend threshold but in order to be eligible for the Industry Sales Guarantee, an advertiser must reach a GRP threshold of 150 Adults 18+ GRPs. On average, the Sales Guarantee programs we've conducted at Meredith are based on a spend somewhere between $1-$2 million over 12 months for print campaign - nowhere near the $10 million ad buy you mention as the requirement (although we wouldn't say no to that!).  Thanks again for your interest in this exciting new MPA initiative (and thanks for coming to the AMMC breakout session!). (Submitted by Britta Cleveland | Senior Vice President, Research Solutions)  CLICK HERE FOR THE COMPLETE ARTICLE

    by BoSacks Readers
    Posted February 17, 2016
    (0) Comments

  • BoSacks Readers Speak Out: On  IAB's Rothenberg, Ad Blocking, Native Ads & more

    BoSacks Readers Speak Out: On IAB's Rothenberg, Ad Blocking, Native Ads & more

    Re: BoSacks Speaks Out: - IAB's Rothenberg Blasts Adblock-Plus

    Many thanks for sending Rothenberg's IAB speech.  What gas!  It's been a long time since I've read anything that was so wrong to begin with and then got worse.  I've never understood the kerfuffle over ad blockers... but now I'm thinking that if this fellow hates them so much I should probably get one. (Submitted by a Publisher and Official BoSacks Cub Reporter) 

    Re: BoSacks Speaks Out: - IAB's Rothenberg Blasts Adblock-Plus

    How about freedom of privacy? I'd think that would include the freedom to go onto the Internet without being stalked. (Submitted by a Writer)  

    Re: BoSacks Speaks Out: - IAB's Rothenberg Blasts Adblock-Plus

    Bo, there are so many news and magazine sites i've stopped going to because videos start playing automatically or windows start opening in my browser. there are many sites that have so much multimedia going on that browser caches fill and never load properly or degrade the site performance. it's ugly. so guess what? whenever i learn of something of interest in an e-newsletter or in a news search, and i see that it links to a site that does that, i look for that topic elsewhere. (Submitted by an Industry Analysist)

     

    Re: BoSacks Speaks Out: - IAB's Rothenberg Blasts Adblock-Plus

    Mr. Rothenberg is wrong. No one wants to see ads. They are intrusive and unwanted. And, I would hope that the companies that are developing Ad Blockers are pro-profit. (Submitted by a printer)

    by Bob Sacks
    Posted February 15, 2016
    (0) Comments

  • BoSacks Speaks Out:  The MPA, the Association of Magazine Media, is looking for its next CEO.

    BoSacks Speaks Out: The MPA, the Association of Magazine Media, is looking for its next CEO.

    These are indeed turbulent times for a transforming industry, and forward thinking leadership is critical for the industry to help us adjust to these changing times.  Newsstand sales and subscription sales in general continue to diminish.  Are there standouts bucking the overall industry trend? Yes, most assuredly.  But overall, the trends are down for the industry.  Clearly we need to develop and broadcast a strategy that plays to our strengths and comes to grips with our weaknesses. Being in continual denial of our current position in the media wars just won't work. 

    For the record I am not a pessimist for the magazine media industry, nor a detractor of the print product. What I am is an unashamed realist. Print can accomplish things that digital can't and can provide a sizable ROI while doing so. At the same time it is obvious digital can accomplish feats that print products can only dream of. The downside with digital thus far is its slow growth of monetization for the magazine industry.  What we need is the marriage of the two disciplines combining digital's creativity and its accountability gained from increasingly reliable metadata with the comfort and traditions of print.  CLICK HERE FOR THE FULL ARTICLE

    by Bob Sacks
    Posted October 06, 2015
    (0) Comments

  • BoSacks Readers Speak Out: On ASME,  Time Inc., On Newsstand and Circ issues.

    BoSacks Readers Speak Out: On ASME, Time Inc., On Newsstand and Circ issues.

    BoSacks Readers Speak Out: On ASME,  Time Inc., On Newsstand and Circ issues.

     

    Re: The Shady Industry That's Trapping Door-to-Door Magazine Sellers

    Bob, thanks for posting.  Rita Cohen from the MPA summed up the situation - selling this way is worth the hassle because agents have connections that publishers may not have. "Our hope is that we can rely on the agents to do business as we put forth in our guidelines so that we can continue to get our content to as broad an audience as possible."  Since the MPA publishes guidelines on behalf of their members - the publishers, they have a responsibility to enforce them.  It is obvious they are not being enforced.  The MPA should be held to a higher standard in monitoring these activities.

    (Submitted by a Publishing Executive)

     

    RE: Blurred Lines Now Official per ASME

    It seems to us that the ASME has lost some of its teeth, and this is their way of playing catch-up and trying to stay relevant as the marketing dollars make more and more of the editorial decisions. Appeasement has a way of falling short in the long run, and consumers have a way of seeing through this kind of veiled attempt at maintaining lines.

     

    Simply waving around your guideline isn't enough to prop up your integrity when it starts to falter.

    (Submitted by a Printer)

    by BoSacks Readers
    Posted May 01, 2015
    (0) Comments

  • BoSacks Readers Speak Out: On Publishing ROI, Print isn't Dead, Frozen subs, Mr. Magazine, Big Data

    BoSacks Readers Speak Out: On Publishing ROI, Print isn't Dead, Frozen subs, Mr. Magazine, Big Data

    BoSacks Readers Speak Out: On Publishing ROI, Print isn't Dead, Frozen subs, Mr. Magazine, Big Data…

    by BoSacks Readers
    Posted March 17, 2015
    (0) Comments

  • BoSacks Readers Speak Out: On Proof that Print is Dead and Why it Should Be

    BoSacks Readers Speak Out: On Proof that Print is Dead and Why it Should Be

    BoSacks Readers Speak Out: On Proof that Print is Dead and Why it Should Be     Re:…

    by BoSacks Readers
    Posted March 17, 2015
    (0) Comments

  • Making Sense of the Nonsensical Newsstand

    Making Sense of the Nonsensical Newsstand

    It has been a very interesting and active week for publishers everywhere. The news of Source Interlink ceasing operation and the release of 6,000 workers is dramatic and traumatic to say the least. To those that track the industry the news of SID closing is not a surprise, but perhaps the speed of the demise was.  Time Inc.'s announcement this week combined with the Bauer Publications' decision about three weeks ago to pull out of SID put the final nail in the coffin.

    As reported many times in my newsletter and in the New York Times recently, "In the last five years, the retail magazine business has shrunk 50 percent, to less than $3 billion. And while there were hundreds of magazine wholesalers in the 1990s, the industry has consolidated into just a few major players in recent years: Source Interlink, TNG and Hudson News."

    This turmoil has no end in sight. The sales we have lost as an industry in the last five years have little likelihood of returning. What we need to do is somewhere finally reach a sales plateau from which we can work on growth as an industry and as individual titles.

    For my part there is ongoing and absurd doggerel from some members of our industry that the newsstand is a small part of the publishing business and its fall has little to do with the health of the magazine business. This thinking is part of a larger identity problem we are having and is patently not true, at least not true for most of the magazine industry.

    The big guys -- you know who I mean -- don't really need the newsstand and have the bucks and the infrastructure to create and do as they will, and they will survive nicely, at least for a while. I do think their hugeness and current profits blind them from long term generational thinking. A newsstand presence gives a magazine and an entire industry visibility as an industry with the consumer. And conversely a lack of visibility breeds long term irrelevance. But perhaps that's the plan. The demise of an infrastructure not thought be needed by the current giants.

    Jill Davison, a Time Inc. spokeswoman, said recently, "The regional markets that Source Interlink served -- Southern California, Chicago, and the Mid-Atlantic States -- might face shortages of popular Time magazines like People and Sports Illustrated for up to 12 weeks."

    Disruption in the newsstand field for 3 months at least is lost sales, the kind that will never come back. Humans are creatures of habit. This disruption will no doubt create new non-newsstand habits in some of our old and trusted readers, thereby hastening an already depressed newsstand.  Is there another interpretation that I am missing? CLICK HERE FOR THE FULL ARTICLE

    by Bob Sacks
    Posted June 02, 2014
    (0) Comments

  • BoSacks Speaks Out: Interpreting the Sober Facts and True Conditions of our Industry

    BoSacks Speaks Out: Interpreting the Sober Facts and True Conditions of our Industry

    BoSacks Speak Out: Sometimes I just have to put the tequila aside and deliver a sobering report to the industry to offset some irrational exuberance.  I do this because I love the magazine media industry, and I don't want anyone to misinterpret the facts and true conditions of our industry.

    First, we are not dead, dying or otherwise crippled into irrelevance.  Print will be around for generations to come and be loved and cherished by many. That being said, whatever you read elsewhere, we are still and continue to be in a position of readjustment and weight loss. We are no longer the dominant player we once were. Sure there are more magazines than ever before, but that notation is irrelevant when you consider the fact that we continue to sell fewer and fewer magazines year in and year out.  And revenue, despite many singular and quite excellent print successes, continues to decline in the industry.  The pinnacle for magazines based on quantity is long gone and a decade in the past.  Click Here for the full Article

    by Bob Sacks
    Posted April 05, 2014
    (0) Comments

  • BoSacks Readers Speak Out: On Rate Base, NS Distributors, Mag Circ and more

    BoSacks Readers Speak Out: On Rate Base, NS Distributors, Mag Circ and more


    Re: BoSacks Speaks Out: PULP FICTION? The Candid Conversation about Rate Base

    Bob:  I have worried for years that if everyone got a handle on their rate base and printed magazines closer to the actual sell through, that us "paper guys" would be out of business even faster than we are seeing.  I hope, from my side of the fence, that they continue to do the stupid things they have been doing. 

    (Submitted by a paper salesperson)

     

    Re: BoSacks Speaks Out: PULP FICTION? The Candid Conversation about Rate Base

    Bob, nobody else in the industry could have written that article. Bravo to you for saying out loud what everybody else whispers. We need a better system of accountability without the inherent fraud. Numbers do matter, and we need them, but not the numbers worked out from a time of plenty and no competition. The earth and publishing is no longer flat. We need better systems.

    (Submitted by a Print advertising sales person)

      

    Re: BoSacks Speaks Out: PULP FICTION? The Candid Conversation about Rate Base

    Bo, I agree completely with your comments and the consensus of industry leaders on rate bases.  I think the reason there is so much resistance to moving away from them is that most senior magazine publishing executives with decision making power have grown up with circulation guarantees, rate bases and advertising driven business models.  Change is tough, especially when there is risk associated with it.

     

    Maybe publishers can find a way to group together (without collusion) to gradually move to a different business model with less risk.  I'm sure that most consumer marketers would be very comfortable and could improve their bottom lines if relieved of the rate base restriction.

    (Submitted by an Industry Consultant) 

     CLICK HERE FOR THE COMPLETE ARTICLE
    by Bob Sacks
    Posted February 22, 2014
    (0) Comments

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