How Data and Editorial Teams Can Work Together

By Anonymous

Fri, Aug 22, 2014

How Data and Editorial Teams Can Work Together

How Data and Editorial Teams Can Work Together

Five Strategies to Integrate Data and Editorial at Publishing Companies

By Antoine Boulin

http://adage.com/article/digitalnext/data-editorial-teams-work/294566/

For publishers today, data has become the key to competitive advantage. But executing against data has traditionally been a challenge. Only in recent years has the publishing industry invested in the technology required to make sense of data's complexity and volume. It speaks to a culture shift, with publishers realizing the need to be more than just content players. We must be technologists in order to survive. We're seeing that pay off now, through data-first publishers like Vocativ and BuzzFeed.

Data is ushering in a new wave of benefits for the publishing industry, including the ability to help publishers identify relevant content, create better content and develop a true user-first approach. For legacy news media, the ability to identify and break stories that drive traffic and scale is critical. Data teams can analyze web patterns and other online activity to determine and even predict stories in their infancy that might have been overlooked by a team of editors.

CLICK HERE FOR THE FULL ARTICLE

BoSacks Newsletter - Since 1993

BoSacks Speaks Out

Copyright © BoSacks 2023