A few things of note from Ethan’s article:
“Curbside pickup is here to stay - When brick-and-mortar stores were ordered closed earlier this year to stem the spread of COVID-19, American retailers needed to tweak their operations to stay afloat financially. The solution for many: curbside pickup.”
“Brands’ secondary tech investments have been highlighted - As consumers are forced to stay home, customer-facing tech has taken the brunt of shifting shopping habits, facilitating everything from online ordering to sampling products.”
“E-commerce is more important than ever - Consumers have increasingly relied on tech in every aspect of their lives over the past two decades, but the pandemic may have catalyzed the use of new e-commerce tools more than any other single event in the concept’s young history.”
Obviously, for my readers, I have to ask what does life look like for the magazine publishing industry in 2022? Where is the magazine publishing business going, and what changes will we make now that we are all in this time machine?
Where are the new aggressive retail programs for the magazine business? If shopping is going to continue online with curbside delivery, why aren’t there drop-down menus for magazines as I’m buying food on my supermarket web site?