BoSacks Speaks Out: Niche Conference 2024 Review and Notes
2024 could be the year we either all hold hands and skip towards a media utopia, or, perhaps, we trip over our shoelaces in a hilarious scramble for...
BoSacks Speaks Out: Ode to the Glorious, Slightly Musty Tome:
The world seems closer now to finally going full digital goldfish, flitting from one shiny hyperlink to the next.
Bo Sacks Interview Q & A with Mike Gillen/EVP, Comag Marketing Group
Cover Rocket is a data-driven software solution to help circulators, art directors, designers and editors create covers that resonate with readers, in...
BoSacks Speaks Out: Printed magazines are often falsely maligned as relics of the past
Print magazines have many advantages that make them resilient, relevant, and valuable in the modern world.
BoSacks Speaks Out: A Toast to Turning the Page: A New Year's Message for the Magazine Industry
The thirst for something tangible, something that lingers beyond the glow of a screen, has only grown stronger.
BoSacks Readers Speak Out: On Subscription Cannibalization, Magazines Gone and Bob Hoffman
It can’t be stressed enough: Getting paid more for what we do – by the consumer – is of strategic importance to publishers, especially as costs contin...
Short State of the Publishing Union
While the media industry is still facing a range of unique challenges in the years ahead, including shifts in advertising markets, pressure on consume...
BoSacks Speaks Out: IAB, Ad agencies and the Ad intrusion into our children’s lives
BoSacks Speaks Out: First off let me state the obvious and get that out of the way – Apple is a for profit business. They are not philanthropists, and...
BoSacks Speaks Out: The Dark side of AI for the Magazine Industry?
I make no bones about it. I am a happy graduate of Star Fleet’s Academy for Futurists having watched every Star Trek show in all its iterations, many...
BoSacks Speaks Out: What is the future of the magazine business?
As we head into the new year, I took a brief trip into the future experimenting with two free AI programs that I have been tracking and reporting on f...
