There is a recent article titled Print vs. Digital: Another Emotional Win for Paper, that came across my info-radar today. Articles like these are always popping up. They are interesting to me, because science must do what science does, question everything. As a geek-at-heart, I am all for the pursuit of knowledge. I sometimes think that all good production people are geeks, but that is a story for another day.
There are several things that must be pointed out in this article. The headline is click bait appealing to paper lovers and trying to confirm what they think they already know. However, the data here is not as overwhelming for the paper lovers as the headline suggests. The biggest issue is the supposed edge in the emotional response to paper as opposed to digital. To me that is much more generational than a universal law of astro-advertising.
The main thing to remember here is that in a very meaningful way none of this digital-does-this-and-paper-does-that-science will matter as we proceed further. Why, you wisely ask? Because, we aren't ever going to go back to being a major paper transmitting society. CLICK HERE FOR THE FULL ARTICLE
These are indeed turbulent times for a transforming industry, and forward thinking leadership is critical for the industry to help us adjust to these changing times. Newsstand sales and subscription sales in general continue to diminish. Are there standouts bucking the overall industry trend? Yes, most assuredly. But overall, the trends are down for the industry. Clearly we need to develop and broadcast a strategy that plays to our strengths and comes to grips with our weaknesses. Being in continual denial of our current position in the media wars just won't work.
For the record I am not a pessimist for the magazine media industry, nor a detractor of the print product. What I am is an unashamed realist. Print can accomplish things that digital can't and can provide a sizable ROI while doing so. At the same time it is obvious digital can accomplish feats that print products can only dream of. The downside with digital thus far is its slow growth of monetization for the magazine industry. What we need is the marriage of the two disciplines combining digital's creativity and its accountability gained from increasingly reliable metadata with the comfort and traditions of print. CLICK HERE FOR THE FULL ARTICLE
A few months ago I had a conversation with AIM's president and CEO Andrew Clurman. Andy said, "Today's operative words at AIM are diversification and proliferation. We are continually finding seams within the verticals we're in of unfilled audience interests and needs."
BoSacks Speaks Out: My friend Samir Husni has penned a short essay and complaint about "numbers" used in our industry for purposes of industry review and analysis (See below). He bemoans the way some media reporters publish stats on the number of new titles in each quarter, and he wishes that they reached out to him for his extensive collected number of new launches. I suggest that his collection of data is very large, unique and probably the most definitive.
It is true that the numbers we read in the trade press are varied and terribly inconsistent. From my perspective as an industry insider, it has always been fun to see the numbers and the constant surplus of new titles. That being said, I am using Samir's essay to launch my own observations about data in our industry in a week of many numbers which, although interesting to read, are for the most part irrelevant and misleading.
Let's start with the number of new titles in each quarter. As counterintuitive as it may seem, the number of new titles has nothing to do with the vibrancy of our industry. (See chart.)
Skyrocketing number of magazines in red and plummeting total circ in yellow. (Thanks to Dr. Joe Webb for the chart)
In fact, the number of new magazines we make is a red herring to our actual vibrancy. The only stat that matters is how many magazines we sell, and those numbers have been dropping since 2007 to a loss of over 50% in newsstand sales and, depending upon who you talk to, 18% in subs.
Maria Rodale, is a fascinating member of the publishing community. She is the CEO and Chairman of Rodale, Inc., which makes the claim to be the world's largest independent publisher of health, wellness, and environmental content, and the largest independent book publisher in the United States. Who am I to disagree? In fact, I love the world's largest claim, as I claim to publish the world's oldest eNewsletter. Maria is a third generation publisher whose grandfather J.I. Rodale founded the company in 1930. She is a lifelong advocate of organic farming and gardening. She is the author of five books. And she graciously agreed to my interviewing her. CLICK HERE FOR THE FULL INTERVIEW
As Content & Technology Converge, Publishers Feel the Squeeze
Is there a difference between a content company and a technology company? The answer to that question is becoming increasingly difficult to answer. In the recent past, publishers were by and large content companies. Today, with the blending of multiple content distribution formats, magazine media companies have forged new business alliances and discovered new types of competitors, blurring the lines between magazine companies and technology companies.
David Carey recently noted that, "Hearst is a content company, operating with a platform mentality...functioning as one global entity as far as content sharing." I suggest to you that only a technology company that sells content on such a vast scale can achieve the goal of that kind of global outreach.
Let's put a bunch of companies in the same sentence and see if we can divine the differences: The New York Times, Hearst, Condé Nast, Yahoo, Buzzfeed, Vox, and Upworthy. Can you distinguish the differences between these companies and their missions? If we are all fast becoming technology companies, as it seems we are, perhaps we should consider the differences and significance of online readership and off-line readership. Are we nearing a point when it will all be just readership?
Brendan Monaghan replaces Bill Wackermann at Condé Nast Traveler and more... The post People on the Move appeared first on Folio:.
Print editions will fold in early 2016 after steep drops in circulation. The post Bauer Media Takes M and Twist Digital-Only appeared first on Folio:.
Bill Curtis will shift to vice chairman of the board and stay on as a consultant. The post Stephen Colvin Named New CEO of Robb Report appeared first on Folio:.
The World Federation of Advertisers is issuing a major call to arms on ad blocking, urging its members to create an online environment that puts consumers first.The Brussels-based marketing association -- whose members include the world's biggest marketers such as Procter & Gamble, Unilever, Coca-Cola, McDonald's, Nike and Adidas, as well as national advertiser associations -- has issued a...
Snapchat's publisher portal, Discover, is getting its own home for holiday content.On Friday the mobile messaging app plans to add a holiday-themed Discover channel from DIY publisher Brit & Co. that is being sponsored by Google. However, having a specific theme isn't the only thing that sets Brit & Co.'s channel apart from the ones already run by other publishers like BuzzFeed, Vice, ESPN and...
Isaiah Mustafa and Terry Crews make peace after their recent commercial feud in a new spot for Old Spice from Wieden & Kennedy, Portland, making its debut over Thanksgiving weekend.The two had a faux pax thanks to a faux pas by FXX, which first aired the ad Nov. 4 about three weeks ahead of schedule due to a trafficking error. Now, the spot is out there legit and all, including an extended...
Digital publishers are looking for all kinds of alternatives to the traditional banner ad. They've typically looked at new ways of fusing editorial and advertising -- sponsored articles, branded videos, etc. -- but Mashable has come up with a way to add e-commerce to the mix.On Cyber Monday Mashable will open Mashable Shop on its site. And in a native advertising spin on e-commerce, the new...
Listen up e-commerce sites: According to Google's data, just over 75% of holiday shoppers researched their gift-giving options online last year, and 40% of all holiday shopping took place on e-commerce sites. Those numbers are going to increase this holiday season. A easy way to prepare for the holiday onslaught is to give a website a mini holiday makeover – starting with the homepage. Many...
About two months ago at the launch of the Nasdaq Entrepreneurial Center, Nasdaq launched its Snapchat presence. The Nasdaq Entrepreneurial Center is a non-profit that targets young entrepreneurs. Nasdaq's new Snapchat strategy is aiming for the same target. The brand is hoping to sway Snapchat users to one day list their companies on Nasdaq. So far, Nasdaq has been using Snapchat...
Creating content as a team that is consistent in quality and scheduling isn't always easy. According to QuickSprout's Neil Patel, a content team requires good planning and the utilization of useful tools to stay on track; and he put together a list of tools that content teams can take advantage of to stay organized. One such tool is MindMeister, a mind mapper. This tool creates visual maps of...
What is the BoSacks FREE newsletter all about?
It is purely a very "personal" and slanted collection of news gathered daily over the Internet, which to me seems relevant and useful about the publishing industry. I do this as a labor of love and to keep myself as up to date as is possible with the ever changing and advancing "Information Distribution Industry" formerly known as "Publishing".
And how much does it cost?
The price for this service is nothing. It is Free. It is just as easy for me to copy three or four of my industry friends as it is to carbon copy the current list of 16,500 publishing professionals.