"Protestations aside, native advertising is the rage -- and storied media institutions like The New York Times and The Washington Post are joining in.
"To captain those efforts, both papers sought execs with a Forbes pedigree. Kevin Gentzel, the Post's chief revenue officer, and Meredith Kopit Levien, exec-VP advertising at the Times, learned from Forbes Media's chief product officer, Lewis D'Vorkin, an outspoken proponent and pioneer of native ads.
The great bard got it right, when he said something like an ad by any other name is still an ad. While I'm in a paraphrasing mode, Benjamin Franklin sort of said that, those who are willing to sacrifice their integrity for profit will in the end have neither.
BoSacks Speaks Out: Publishing Acts Out Again In Mississippi
Imagine, if you will, a cozy academic auditorium filled with professionals from every part of the publishing universe - publishers, editors, circulators, investment bankers, writers, digital visionaries, retail experts, printers and even people who sell paper. Sure, and let's throw a pundit or two into the mix and then fill the rest of the seats with enthusiastic journalism students. What you have is the ACT 4 Experience at Ole Miss created and hosted by Dr. Samir Husni.
This is the fourth year of this amazing annual event and the third time for me. I would have been at all the events but four years ago I had a fight with some kidney stones, and I lost my first and only debate in many a season. It turns out that logic doesn't work with kidney stones.
Over the course of two days we heard perspectives from every aspect possible in the publishing business. The event opened when we heard from Billy Morris, CEO of Morris Communications, a private, family-owned company which began more than two centuries ago as a single newspaper in Augusta, Ga. and today has grown into a diversified, midsized, global media company. Mr. Morris explained how his company is still growing and merging his print empire into a diversified global print and digital company. He explained carefully that print and digital are a marriage and for them to work together both have to be respected. He said, "We believe in print and it is paying the bills." He also said, "Digital is not a challenge nor a threat, but rather it is an opportunity and an evolving new media. What we do is gather, assemble, package and deliver content on any platform. We are now selling a continued contact with the reader."
Next we heard from Donna Kessler, President of Morris Media Network which publishes Where Magazine. Yes, that's right, the magazine you and I have found in any major city hotel in damn near any country you can name. Did you know that the world-wide circulation of Where Magazine is 65,000,000? They have created a broad platform in each market. As an example they have printed 60 million brochures in Paris in multiple languages including Chinese. If I heard Donna right she suggested that they have the high end magazine, the middle end magazine, and a lesser grade magazine in each market, and all built off of one single platform. CLICK HERE FOR THE FULL ARTICLE
BoSacks Speaks Out: It was my intent to cover the whole MPA-AMC in one report. But it turns out that to do the conference any justice it will take several essays, as I have over ten pages of notes and those are without any personal commentary. So I will start at the beginning and as the pages fill up I will conclude on another posting. President and CEO of the MPA Mary Berner opened with her usual verve and esprit de corps as the opening keynote speaker at the AM²C 2013 Conference. She opened with the comment that “I’m not pissed anymore at least about where we are and where we are headed as an industry.” I can’t address what Mary may or may not be angry about, but I agree that we have made great strides in adapting to the necessary changes that face our industry.
But those strides have come in some strange ways at the cost of our older identities as print magazine peoples. I confess that either I or the industry, or maybe both, are a bit schizophrenic. By that I am referencing my comments about the AMC last week when I suggested that we open every conference with the benediction, “Print is not dead, print is not dead,” and we complete the opening prayer by declaring to anyone who will listen that 90% of our revenue is still print revenue. I went on to question why was it that almost nowhere in any industry convention that the actual technicalities and best practices in the revenue producing print product were discussed. What about a few lessons on print efficiencies, best cover practices, how to create the best headlines, or the latest secrets of newsstand success stories? (There are a few exceptions to this rule, but few and far between)
by D.B. Hebbard
Developers and publishers question the merits of Newsstand publishing as discoverability problems mount (and sales drop)
In the past I’ve criticized the organization, search capability and management of the Apple Newsstand before, but the posts rarely gained much traction. But Marko Karppinen of the Finish software company Ritchie (its publishing platform is called Maggio) wrote last week about why publishers should avoid the Apple Newsstand and his post was picked up by Daring Fireball’s John Gruber – that means wide exposure. Karppinen’s position is that the Newsstand is where publication apps go to die, undiscovered. His position is that publishers should launch their apps as stand-alone apps, outside the Newsstand. There is a lot of merit to the argument, the biggest one being that launching an app outside the Newsstand does not preclude one from one day moving the app into the Newsstand if you want.. READ THE ARTICLE
In Esquire's approximately 286 page October issue, I read a quote from Arthur Miller that reminded me of the publishing industry in general, and of my experience at PRIMEX last week. "Fear, like love, is difficult to explain after it has subsided, probably because it draws away the veils of illusion as it disappears." Indeed, the print industry has had the fears, misconceptions and its illusions drawn away as we move forward and adjust our business plans to 21st century communication. To me this adjustment was clearly evident at PRIMEX, which has been chaired with great success for several years by Laura Reid, VP of Production at Hearst Magazines.
David Steinhardt, President & CEO at IDEAlliance, the organization that runs PRIMEX, opened the day-long conference in NYC saying we are at the intersection of interactivity. How does it grow print? How does it work with print? What are the best practices for the total supply chain? How do we work with the new technologies and create increasingly better workflows?
There are dozens of content management systems for sale, but publishing companies like ours are building their own. What's so complicated about a CMS, anyway? It's impossible to say this comprehensively, but most people in publishing hate...
With more than one billion devices activated so far, Android is the dominant global mobile platform. Yet for publishers it has offered a significantly less appealing commercial prospect than Apple's iOS. With the launch...
By Joe Wikert Remember when newspaper and magazine publishers said they can't keep giving their content away for free so they started putting it behind paywalls? Then they got disappointed by the low number of subscribers,...
By Andy Kowl The task of putting out periodicals requires a discipline rarely put into online publications. We don't think about it as analyzing each issue, but in fact that is what we are doing. We put great pains into...
B-to-b media continued its gradual recovery, posting revenue gains for the seventh-consecutive half-year period. The industry generated $13.1 billion in revenue for the first six months of 2013, up 4.4 percent year-over-year, according to ABM's Business Information Network (BIN)
Carrie Underwood may have delivered the big ratings for NBC Thursday night, but it was DiGiorno pizza that stole the marketing show with a barrage of tweets during the live broadcast of "The Sound of Music."Sure, many of the brand's tweets were, um, cheesy."Pizza" is my favorite "habit" #wordplay #TheSoundOfMusicLive Continue reading at AdAge.com
Brazil's government tourism authority Embratur took advantage of today's live World Cup draw to start targeting online videos at potential visitors to Brazil from key tourism markets. The draw, eagerly awaited by soccer fans around the world, places the 32 national teams in 8 groups and determines which teams will play each other first, and in which of the 12 Brazilian cities that will host World...
Pop Secret and Deutsch Los Angeles have for the last year been coming up with innovative digital ways to change your popcorn-eating experience, via Pop Secret Labs. There was Pop Search, a browser add-on that searched the web to find the best place to watch a movie online; a Rotten Tomatoes partnership to help viewers find like-minded critics; and an app to prevent your popcorn from ever burning...
Are you kicking yourself that you missed Ad Age's once-a-year Cyber Week sale, during which we offer ridiculously great sale pricing? Don't. Because it's not over yet!You have until Sunday (Dec. 8) to save big. For just $59 you can get a year's print/digital/online subscription to Advertising Age (for new U.S. subscribers only). The current best price for that combination package is $109, so...
Website, newsletter and event will target emerging health insurance exchanges.
White paper is the latest attempt to clearly define the practice.
An interactive timeline of Newsweek's tumultuous history as it returns to print.
Lists featuring the best of 2013 are popping up everywhere now that it's December. So, we decided to find ten of the best magazine covers published this year. Check them out below. 1. Boston Magazine's Marathon Cover After the tragic events of this year's Boston Marathon, this gorgeous and heart-warming magazine cover hit newsstands. Boston magazine really got it right with this one. 2....
We recently rounded up ten of the best branded pinboards. It was such a fun post to put together that we've found ten more. Check them out below. 1. Community Involvement – FedEx FedEx's Community Involvement pinboard displays all the different ways that the company is making a difference across the world. The pinboard's background is an interactive map and each outreach initiative is...
We're super excited to let you know that Unbound Media is now available as an iOS app. It's still in beta, but you can view it in iTunes Preview here and it's free for download. The app was built specifically for iOS phones and tablets. It utilizes swipe design and functionality for an optimal mobile experience. You can read more info here.
What is the BoSacks FREE newsletter all about?
It is purely a very "personal" and slanted collection of news gathered daily over the Internet, which to me seems relevant and useful about the publishing industry. I do this as a labor of love and to keep myself as up to date as is possible with the ever changing and advancing "Information Distribution Industry" formerly known as "Publishing".
And how much does it cost?
The price for this service is nothing. It is Free. It is just as easy for me to copy three or four of my industry friends as it is to carbon copy the current list of 16,500 publishing professionals.