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  • Finally the answer to search for the Magazine Media Business

    Finally the answer to search for the Magazine Media Business


    BoSacks Interview with Gavin Gillas CEO of The Magazine Channel -

     

    Finally the answer to search for the Magazine Media Business - the Pandora for Magazine Content

     

     

    BoSacks - You are involved in a new format for digital distribution of magazines. What is it and how does it work?

     

    Gavin Gillas - We developed STACKS by starting with the digital-first consumer--the one that whips out her phone while waiting in line, the one who grabs his iPad off the nightstand the first thing in the morning to catch up on the news, the multi-tasker, the person on the go.  Our team realized that music, video, and news had all adapted to these consumers, while magazines were still finding their way.  STACKS starts that reader out with complete choice over what to read and where to share it.  We focused on articles as the core part of the magazine experience.  We as consumers buy music by singles, watch movie trailers, listen to soundbites - so our team found an easier way to dive into new magazines.  STACKS does a beautiful job of presenting magazine content and recommending related articles and topics. CLICK HERE FOR THE FULL INTERVIEW

    by Bob Sacks
    Posted April 15, 2014
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  • BoSacks Speaks Out: Interpreting the Sober Facts and True Conditions of our Industry

    BoSacks Speaks Out: Interpreting the Sober Facts and True Conditions of our Industry

    BoSacks Speak Out: Sometimes I just have to put the tequila aside and deliver a sobering report to the industry to offset some irrational exuberance.  I do this because I love the magazine media industry, and I don't want anyone to misinterpret the facts and true conditions of our industry.

    First, we are not dead, dying or otherwise crippled into irrelevance.  Print will be around for generations to come and be loved and cherished by many. That being said, whatever you read elsewhere, we are still and continue to be in a position of readjustment and weight loss. We are no longer the dominant player we once were. Sure there are more magazines than ever before, but that notation is irrelevant when you consider the fact that we continue to sell fewer and fewer magazines year in and year out.  And revenue, despite many singular and quite excellent print successes, continues to decline in the industry.  The pinnacle for magazines based on quantity is long gone and a decade in the past.  Click Here for the full Article

    by Bob Sacks
    Posted April 05, 2014
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  • BoSacks Interview: Andrew Clurman, President & COO of Active Interest Media

    BoSacks Interview: Andrew Clurman, President & COO of Active Interest Media

    BoSacks: Watching our industry in the throes of on-going disruption and observing how some companies react and adapt while others remain static and decline is an invaluable exercise. In defining a roadmap for successful publishing, what are some key attributes you are using as successful information distributor in the 21st century?

    Andrew Clurman: Today's operative words at AIM are diversification and proliferation.   We are continually finding seams within the verticals we're in of unfilled audience interests and needs.   With more ways than ever before at our disposal to serve those interests in the form of print, multi-media, live events, education, and services, the opportunities seem limitless.   Building real businesses in areas that may be unfamiliar though adjacent to what we've traditionally done takes a commitment to taking risks and redefining ourselves constantly.   Magazine publisher, film producer, email marketer, digital merchandiser, community leader, insurance salesman, adjunct professor, tow truck driver, audience developer, revenue arbitrager, and dock worker, are just a few of the hundreds of job descriptions we have at AIM - few of which existed in our company when we started 10 years ago.  

     BoSacks: What are some of the new revenue opportunities you hope to take hold of over the next several years?

    Andrew Clurman: The fastest growing part of our business has been our events business that now drives over 50% of AIM's contribution.   We are introducing new events in untapped markets such as the first ever boat show in Panama City, Panama this summer as well as a number of new Yoga events throughout North America.   Additionally, we also think we can grow our existing events by enhancing them with digital extensions to allow greater participation.   For example, we conduct fifteen "Log Home Universities" around the country where couples spend a day learning all there is to know about designing and building their log home.   We've limited the cities we go to only because our teaching staff can only travel so many weekends. By creating a distance learning version of these events we think we can dramatically expand their reach. The appetite of our audience for in-depth information on horses, boats, homes, healthy living, and outdoor skills and destinations gives us many ways to grow.  CLICK HERE FOR THE FULL ARTICLE




    by Bob Sacks
    Posted March 18, 2014
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  • David Carr: Journalism Is Still Serious, Just Different

    David Carr: Journalism Is Still Serious, Just Different

    New York Times columnist and Bloomberg's Andrew Lack on how technology is making media more interesting

     

    In September, New York Times media columnist David Carr will convene his first class at the College of Communication, where he is the inauguralAndrew R. Lack Professor, a post dedicated to the exploration of new business models that might support serious journalism in the years ahead. Carr is well-suited for the position, which was created last year by gifts from Bloomberg Media Group chairman Andrew Lack (CFA'68) and from the Sherry and Alan Leventhal Family Foundation. Carr's weekly "Media Equation" column routinely reports on the technologies and business models that are transforming journalism.

     

    BU Today asked Carr and Lack, whose responsibilities have included the pursuit of business models that would sustain Bloomberg Media without support from other business units, to share their thoughts about the future of journalism. Their discussion is moderated by Thomas Fiedler (COM'71), dean of COM and former executive editor of the Miami Herald. The three experts got together in early February in a newsroom at Bloomberg Media. The dialogue below has been excerpted from their conversation. It is not a verbatim transcript. The discussion is available in full in the video above. CLICK HERE FOR THIS AMAZING ARTICLE
    Posted March 14, 2014
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  • BoSacks Readers Speak Out: On Rate Base, NS Distributors, Mag Circ and more

    BoSacks Readers Speak Out: On Rate Base, NS Distributors, Mag Circ and more


    Re: BoSacks Speaks Out: PULP FICTION? The Candid Conversation about Rate Base

    Bob:  I have worried for years that if everyone got a handle on their rate base and printed magazines closer to the actual sell through, that us "paper guys" would be out of business even faster than we are seeing.  I hope, from my side of the fence, that they continue to do the stupid things they have been doing. 

    (Submitted by a paper salesperson)

     

    Re: BoSacks Speaks Out: PULP FICTION? The Candid Conversation about Rate Base

    Bob, nobody else in the industry could have written that article. Bravo to you for saying out loud what everybody else whispers. We need a better system of accountability without the inherent fraud. Numbers do matter, and we need them, but not the numbers worked out from a time of plenty and no competition. The earth and publishing is no longer flat. We need better systems.

    (Submitted by a Print advertising sales person)

      

    Re: BoSacks Speaks Out: PULP FICTION? The Candid Conversation about Rate Base

    Bo, I agree completely with your comments and the consensus of industry leaders on rate bases.  I think the reason there is so much resistance to moving away from them is that most senior magazine publishing executives with decision making power have grown up with circulation guarantees, rate bases and advertising driven business models.  Change is tough, especially when there is risk associated with it.

     

    Maybe publishers can find a way to group together (without collusion) to gradually move to a different business model with less risk.  I'm sure that most consumer marketers would be very comfortable and could improve their bottom lines if relieved of the rate base restriction.

    (Submitted by an Industry Consultant) 

     CLICK HERE FOR THE COMPLETE ARTICLE
    by Bob Sacks
    Posted February 22, 2014
    (0) Comments

Publishing Executive E-Media

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Folio

Adage Digital

  • Facebook Ad Juggernaut Rolls On Amid Mega-Deals For WhatsApp, Oculus VR

    Facebook blew past Wall Street estimates as a surge in mobile advertising drove the social networks' revenue and profits.Revenue rose 72% to $2.5 billion, beating the average analyst estimate of $2.36 billion, according to data compiled by Bloomberg. Mobile promotions accounted for 59% of ad sales, up from 53% in the prior period.Having increased mobile advertising to a majority of its business...

    April 23, 2014 Read More

  • Surprise, iPhone Sales Still Strong As Apple Beats Estimates

    This was meant to be Apple's death toll. The hardware giant was widely expected to post its first decline in revenues in 11 years today, as rivals like Samsung expanded and smartphone sales in the U.S. show signs of saturation.But with its second quarter fiscal earnings, the Cupertino company silenced its critics.Apple posted revenues of $45.6 billion and a quarterly net profit of $10.2 billion,...

    April 23, 2014 Read More

  • Glitch Crashes New York Mag Website, Gives Twitter Users Something to Joke About

    New York magazine's website was down for many users on Wednesday afternoon, the result of a "technical glitch," a spokeswoman said, declining to elaborate on the cause of the problem. A staffer said the problem wasn't anything as embarrassing as forgetting to renew the domain name.The spokeswoman said the problem had been fixed, though at 2 p.m., about two hours after the outage began, NYMag.com...

    April 23, 2014 Read More

  • Advertisers Go to Brand Camp With YouTube Stars

    So you want to be a YouTube star?The Google-owned video service put that question to seven brands who attended YouTube's second-ever Brand Partner Program in March. Over three days at the company's Los Angeles production facility YouTube Space LA, marketers from Ford, Visa, Samsung, Taco Bell, Anheuser-Busch InBev's Shock Top brand, AT&T and Pantene received a crash course on making a name in the...

    April 23, 2014 Read More

Unbound Media

  • Top 10 Health & Fitness Magazines

    1. Shape Shape magazine features fitness, diet, weight loss and fashion content for all ages. It prides itself in being a guidebook to a healthy, happy life and a resource to empower women to live a full life. 2. Prevention Prevention has been around since the 1950s and is one of the largest magazines in the world with a circulation of of nearly three million. It's content include cooking,...

    Jillean Kearney
    April 23, 2014
    Read More

  • Best of Bo: Ogilvyisms & More Music Covers

    5 Relevant Ogilvyisms David Ogilvy, who is kind of like a real-life Don Draper, is revered as "the father of advertising." Ogilvy was part of the Golden Age of advertising in the 1960s when he forged a new, creative path in the industry. A lot of what Ogilvy said about advertising back then still applies to digital media today. Digiday rounded up five "Ogilvyisms" that are just as relevant today...

    Jillean Kearney
    April 18, 2014
    Read More

  • Great Reads: 101 Music Magazine Covers & Free Facebook Promos

    101 Music Covers from the Past 80 Years AdWeek put together a list of 101 music covers from the last 80 years that are both iconic and controversial. "...Beyond the superficial, they also have chronicled the changes in the culture and the sound of the times — consider Bob Dylan's various transformations across 24(!) Rolling Stone covers. Not only have covers become part of music history and...

    Jillean Kearney
    April 14, 2014
    Read More


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What is the BoSacks FREE newsletter all about?

It is purely a very "personal" and slanted collection of news gathered daily over the Internet, which to me seems relevant and useful about the publishing industry.  I do this as a labor of love and to keep myself as up to date as is possible with the ever changing and advancing "Information Distribution Industry" formerly known as "Publishing".

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