Full disclosure: I may or most likely may not be the normal reading consumer on the internet, and for the record I do use ad blocking software. Without it my day on the web was increasingly a painful, slow and a terribly intrusive experience. Also for the record, and most importantly, I am willing to pay for the reading material I want and need. I pay for the New York Times, The Wall Street Journal, the Washington Post and Texture (formally known as Next Issue Media) among several others. In fact, it is no secret that most of my working day is either reading on the web or writing about what I read. So I am something of an expert about the on-line user experience.
Here is my take on the situation. Ad blocking is serious business brought upon us by our own misuse of trust given to us by the reading public, the trust we had correctly build up over the last 100 years as the guardians of publishing and of print. I have always felt that the publishing community and the rest of the advertising internet infrastructure has from the outset abused the privileges of permission on-line. I don't want to be tracked by companies that want not only a large slice of my wallet but also the uninvited intrusion into my mind and how I'm thinking and where I am at any given moment. I am also offended that these unsought intrusions that slow down my web experience with bloated and unwanted downloads. FOR THE COMPLETE ARTICLE CLICK HERE
There is a recent article titled Print vs. Digital: Another Emotional Win for Paper, that came across my info-radar today. Articles like these are always popping up. They are interesting to me, because science must do what science does, question everything. As a geek-at-heart, I am all for the pursuit of knowledge. I sometimes think that all good production people are geeks, but that is a story for another day.
There are several things that must be pointed out in this article. The headline is click bait appealing to paper lovers and trying to confirm what they think they already know. However, the data here is not as overwhelming for the paper lovers as the headline suggests. The biggest issue is the supposed edge in the emotional response to paper as opposed to digital. To me that is much more generational than a universal law of astro-advertising.
The main thing to remember here is that in a very meaningful way none of this digital-does-this-and-paper-does-that-science will matter as we proceed further. Why, you wisely ask? Because, we aren't ever going to go back to being a major paper transmitting society. CLICK HERE FOR THE FULL ARTICLE
These are indeed turbulent times for a transforming industry, and forward thinking leadership is critical for the industry to help us adjust to these changing times. Newsstand sales and subscription sales in general continue to diminish. Are there standouts bucking the overall industry trend? Yes, most assuredly. But overall, the trends are down for the industry. Clearly we need to develop and broadcast a strategy that plays to our strengths and comes to grips with our weaknesses. Being in continual denial of our current position in the media wars just won't work.
For the record I am not a pessimist for the magazine media industry, nor a detractor of the print product. What I am is an unashamed realist. Print can accomplish things that digital can't and can provide a sizable ROI while doing so. At the same time it is obvious digital can accomplish feats that print products can only dream of. The downside with digital thus far is its slow growth of monetization for the magazine industry. What we need is the marriage of the two disciplines combining digital's creativity and its accountability gained from increasingly reliable metadata with the comfort and traditions of print. CLICK HERE FOR THE FULL ARTICLE
A few months ago I had a conversation with AIM's president and CEO Andrew Clurman. Andy said, "Today's operative words at AIM are diversification and proliferation. We are continually finding seams within the verticals we're in of unfilled audience interests and needs."
BoSacks Speaks Out: My friend Samir Husni has penned a short essay and complaint about "numbers" used in our industry for purposes of industry review and analysis (See below). He bemoans the way some media reporters publish stats on the number of new titles in each quarter, and he wishes that they reached out to him for his extensive collected number of new launches. I suggest that his collection of data is very large, unique and probably the most definitive.
It is true that the numbers we read in the trade press are varied and terribly inconsistent. From my perspective as an industry insider, it has always been fun to see the numbers and the constant surplus of new titles. That being said, I am using Samir's essay to launch my own observations about data in our industry in a week of many numbers which, although interesting to read, are for the most part irrelevant and misleading.
Let's start with the number of new titles in each quarter. As counterintuitive as it may seem, the number of new titles has nothing to do with the vibrancy of our industry. (See chart.)
Skyrocketing number of magazines in red and plummeting total circ in yellow. (Thanks to Dr. Joe Webb for the chart)
In fact, the number of new magazines we make is a red herring to our actual vibrancy. The only stat that matters is how many magazines we sell, and those numbers have been dropping since 2007 to a loss of over 50% in newsstand sales and, depending upon who you talk to, 18% in subs.
Maria Rodale, is a fascinating member of the publishing community. She is the CEO and Chairman of Rodale, Inc., which makes the claim to be the world's largest independent publisher of health, wellness, and environmental content, and the largest independent book publisher in the United States. Who am I to disagree? In fact, I love the world's largest claim, as I claim to publish the world's oldest eNewsletter. Maria is a third generation publisher whose grandfather J.I. Rodale founded the company in 1930. She is a lifelong advocate of organic farming and gardening. She is the author of five books. And she graciously agreed to my interviewing her. CLICK HERE FOR THE FULL INTERVIEW
To kick off 2016, Folio: wants to know how media brands promote themselves to marketers and how they deploy marketing dollars in support of their sales teams. Please take a short survey about the changes in your direct sales and marketing efforts. The post [Survey] 2016 Media-Brand Marketing Initiatives appeared first on Folio:.
Increased efficiency and cost savings is typically the outcome when companies combine production, circulation and similar functions. The post Impact on Staff Uncertain in Hearst-Condé Nast Venture to Merge Back-Office Ops appeared first on Folio:.
The debut of Catapult Creative Labs marks the enthusiast publisher's latest expansion into uncharted territory. The post Active Interest Media Launches In-House Content Marketing Unit appeared first on Folio:.
Last year LinkedIn followed the example of other tech platforms with lots of user data, like Google and Facebook, and started letting advertisers use that data to target their ads to people outside of LinkedIn. Twelve months later the work-centric social network is shutting down that part of its ad business.On Thursday LinkedIn announced that it will stop selling ads that appear outside of its...
IPG Media Lab, Integral Ad Science and Cadreon set out to answer a very simple question, with a 10,000-person sample size: Is a "viewable" ad actually effective for marketers?The study, which the companies said involved 189 different ad scenarios, found that "viewability is highly related to ad effectiveness," not a major surprise, but also that some ads that don't meet the Media Rating Council's...
On an earnings call Thursday morning, New York Times Co. CEO Mark Thompson put a positive spin on the company's fourth-quarter earnings report, which showed that revenue is flat, and said the company had "a strong quarter and a very encouraging 2015."The company booked an adjusted operating profit of $117.7 million for the quarter (compared to $103.9 million a year earlier), and an adjusted...
Last fall people discovered that Facebook's iPhone and iPad apps were draining their devices' batteries because the apps were making calls to Facebook's servers even when the apps were running in the background, making the devices act like someone was using the app even if it didn't appear on their screen.Those background calls didn't only drain devices' batteries, as it turns out, but also made...
Google Analytics is an essential tool for online marketers. It's a tool that provides extremely valuable marketing insights into a website's performance. Google Analytics also provides insights and understanding into their target audience/consumer as they find and click their way through a website. In our Key Website Metrics You Should be Tracking whitepaper you will learn how to: ...
Facebook and Twitter share the same struggle in providing experiences that work for both personal users and business users. Personal users require pleasant experiences to communicate across social networks, and brands require a platform that helps them prosper online. Both social networks made changes to appease both sets of users. Facebook has announced changes to how it employs...
Buffer put together a list of three big social media trends that brands will be able to profit on in 2016. One emerging trend is social shopping, a trend that enables users to make purchases directly from Facebook, Pinterest and the like. Social shopping isn't perfect yet, but social networks are taking steps in the right direction to make it a formidable revenue-generator. Buffer...
What is the BoSacks FREE newsletter all about?
It is purely a very "personal" and slanted collection of news gathered daily over the Internet, which to me seems relevant and useful about the publishing industry. I do this as a labor of love and to keep myself as up to date as is possible with the ever changing and advancing "Information Distribution Industry" formerly known as "Publishing".
And how much does it cost?
The price for this service is nothing. It is Free. It is just as easy for me to copy three or four of my industry friends as it is to carbon copy the current list of 16,500 publishing professionals.