RSS

Publishing News You Can Use

  • BoSacks Speaks Out: What makes a Successful Niche Magazine?

    BoSacks Speaks Out: What makes a Successful Niche Magazine?

    There is a quote in an article about print magazines that really troubles me. It is the following:

    "It comes back to the idea of a bit of curation, really. That's the thing we can do that you can't really get online. That's the trouble, really... in the media landscape in general. There is too much information, too little context, not enough shaping of the material to give you anything other than a sense of complete chaos." 

    To say that the web and web sites can't have curation is dangerously mistaken. It can and in many places it does. It is borderline hubris to think that a web site can't be professionally edited, correctly curated and wonderfully designed. 

    I put forward that sole difference is in the medium and not the content or potential lack of curation. 

    The haptic experience between print and digital is mainly a different feel, a different sensation and, perhaps above all else, a different expectation. Print doesn't offer distractions other than the words and thinking on the page, while the web does. Just knowing that you can click and go elsewhere is seductive. Even if you stay focused you know in the background of your brain that you can travel beyond your current involvement. With print the expectation is built right into the product as linear and fixed, with no possibility of "surfing" beyond the next page. This grounding, too, is in the background of your brain. And those particular expectations make for different reading experiences.  CLICK HERE FOR THE FULL ARTICLE

    by Bob Sacks
    Posted August 03, 2016
    (0) Comments

  • BoSacks Speak Out: On Production Plumbers of the Media Industry

    BoSacks Speak Out: On Production Plumbers of the Media Industry

    Well, being a production guy, I have to say I enjoyed this rant by D. Eadward Tree. His missive is…

    by Bob Sacks
    Posted August 03, 2016
    (0) Comments

  • BoSacks Speaks Out: On The Survival of Magazines, Paper And Printing

    BoSacks Speaks Out: On The Survival of Magazines, Paper And Printing

    There was a time when you couldn't pick up a media trade journal and not have almost half the conversation about the paper industry. At the same time magazine manufacturing costs for print titles (there was no other option) were approximately 60% of the cost of doing business.  In today's marketplace there is very little "talk" about paper, the one and only substrate for printed magazines, although we as an industry do have lots of dialog about "what is a magazine" or "how long magazines will be around."   

    As a case in point, I had a very challenging conversation - one of many - while on my trip cross country. My friend who is in our business took the position that magazines won't be around much longer. It is possible, even probable, that he was testing my opinions and was taking a contrary position just for fun. Nonetheless it was an exciting conversation. He showed me charts and graphs about our industry that were steeper in the negative than Mount Everest. I pointed out that those charts are an aggregate of everyone and, although they might be interesting, averages contain both winners and losers. There has always been death and destruction in the magazine business, but there have also always been winners, and I believe we need to focus on the winners. CLICK HERE FOR THE FULL ARTICLE

    Posted July 21, 2016
    (0) Comments

  • BoSacks Speaks Out: On Mary Meeker's 2016 Internet Trends Report Vs Print

    BoSacks Speaks Out: On Mary Meeker's 2016 Internet Trends Report Vs Print

    Every year I look forward to Mary Meeker's annual Internet Trends report. I suppose it's just a thing us futurists like to do for fun. For me trend analysis is a key factor in making decisions both large and small, and I'm always looking for the repeating patterns in life and in business. The report is always filled with fascinating data and, of course, trend analysis. One of the prized slides that I have closely tracked is the % of Time Spent with Media Vs the % of Advertising Spending in that particular media. Now as much as I like this report and I think it has important and meaningful data, I am not completely convinced that some of the conclusions in this particular slide are correct. 

    Here is what I mean, print now gets only 4% of time spent with any media.  Mary Meeker's conclusion is that there is/should be an equivalent amount of ad spend to the amount of time spent with that media. There may, in fact, be some sort of correlation between the two data points, but I think the type of media in question should also be considered. The experiences of media to media are in fact very different.  Print is not like radio and radio is not like TV and for sure print is not like digital. 

    This is not the whining observation of a bibliophile, but rather an experienced media professional who has tracked the industry for over 4.5 decades.  It's my conclusion that the amount of attention/time spent doesn't necessarily mean that ad spending should be an identical % number. How does one measure the quality and richness of time spent? Where is that chart?  CLICK HERE FOR THE FULL ARTICLE

    by Bob Sacks
    Posted July 21, 2016
    (0) Comments

  • Bosacks Speaks Out: On Newsstand, Rate Base and the Magazine Industry

    Bosacks Speaks Out: On Newsstand, Rate Base and the Magazine Industry

    We are at an interesting crossroads in the magazine industry. Not all business plans are, if you will pardon the expression, on the same page.

    There is a large set of business focused on the of selling of magazines on the newsstand. There are thousands of people and hundreds of businesses dedicated to the shipping, selling, coordinating, and returning of magazines in the retail supply chain. Their salaries depend on the success of the newsstand.

    It is a complex process that thousands have devoted their careers to. In this mix not only are the newsstand organizations, the supply subgroups, but also actual magazines that live and die on the newsstand alone as their main source of revenue.

     Then there is another group.  I affectionately call them the Olympians. The Hearst's, The Conde` Nast's, Time Inc, and the Meredith's. They, too, sell magazines on the newsstand. But their business model is no longer, as it once was, contingent on that part of the industry. They have their own business plans that from the outset weren't about protecting or sustaining the newsstand business. CLICK HERE FOR THE FULL ARTICLE

     

    by Bob Sacks
    Posted July 21, 2016
    (0) Comments

  • BoSacks Speaks Out: Review and thoughts on the Digital Innovator's Summit in Berlin 2016

    BoSacks Speaks Out: Review and thoughts on the Digital Innovator's Summit in Berlin 2016

    I go to a dozen or more media conferences each year. Many I speak at and others I report on as a media analyst and journalist. I always hope to learn something new or hear different perspectives. I have seen the best and the not so great. Having attended the good and the bad, it is fair to say that I have a broad perspective on the subject of conferences and their worth to the attendees. After all, if there is no real intrinsic value to the "customer", what's the point? 

    That being said I recently attended for the fourth time FIPP'S Digital Innovator's Summit (DIS) which is held each year in Berlin.  It is by far one of the best shows I attend each year. I always look forward to it, because I walk away with greater insights into our business then when I arrived. Where some shows are about industrial cheerleading, this show is about practical insights and new media methodologies. This meeting had more than 600 attendees from over 30 countries. Just having the opportunity to meet and chat with these publishers from around the globe is a meaningful experience in and of itself. But there is much more to this event then schmoozing with peers. 

    There is nothing at this event that is not near perfect. The organization, the setting, the clever timing of the speakers, and the overall rhythm of the show is smooth, filled with professional insights and enjoyable. I'm not sure how they gather such excellence in presenters, but other organizations could learn a thing or two by observation and replication. I know as I write this that it sounds like hyperbole on my part, but it ain't. I don't lightly travel to Germany for three nights and then quickly return unless there is a strong reward, and here there is.

    by Bob Sacks
    Posted April 15, 2016
    (0) Comments

  • BoSacks Speaks Out: On PRIMEX and the Proven Haptic Power of Print

    BoSacks Speaks Out: On PRIMEX and the Proven Haptic Power of Print

    Leo F. Buscaglia (1924 -1998) was a teacher at the University of Southern California in the late 1960s when one of his students committed suicide. This so greatly affected Professor Buscaglia that, in his pursuit for meaning of the sad event, he formed a non-credit class titled Love 1A. As you might expect, there were no grades for Love 1A, because how could you possibly fail someone in this class on that subject?

    He became a cheerleader for Life, and he was most closely associated with the topic of love and human relationships, emphasizing the value of positive human touch, especially hugs. He once said, "Too often we underestimate the power of a touch, a smile, a kind word, a listening ear, an honest compliment, or the smallest act of caring, all of which have the potential to turn a life around."

    You might ask, what this has to do with media and especially my review of the PRIMEX Conference held in New York City two weeks ago? Well, it was the professor who came to my mind when my good friend Daniel Dejan, who is the Print & Creative Manager of Sappi Fine Papers, opened the event.  I know a world full of nice and wonderful people, but I'd have to rack my brains to find a man or woman with more glowing love for life and humans and the pure joy of creativity. I know Daniel quite well, so it was no surprise that his presentation that day was "The Haptic Brain/Haptic Brand and the Neuroscience of Touch." And, as Professor Buscaglia said, "... too often we underestimate the power of a touch..." 

    by Bob Sacks
    Posted April 15, 2016
    (0) Comments

  • BoSacks Readers Speak Out: Time Inc, Newsstands, Gatekeepers, and Predictions

    BoSacks Readers Speak Out: Time Inc, Newsstands, Gatekeepers, and Predictions

    RE: The Fate of the Newsstand Isn't the Same as the Fate of Print

    Bo, I think we often gloss over the fact that the publishing industry has created a rather wide value gap in what we charge for subs vs single copy. I would submit most of the large publishers offer subs almost at the same price of buying one issue from the newsstand, therefore, driving the business south. XXXXX Media does not do this, and as a result we have 60/40 subs/newsstand. Also, our business was up last year and we budgeted another growth in single copy this year. (Submitted by a Publisher)

    RE: The Fate of the Newsstand Isn't the Same as the Fate of Print 

    Bo, you have been saying this for years and rightly so. Newsstand isn't the be all and end all for the publishing industry and not all the news is actually bad anyway. My titles are doing very well despite the overall declines. I have a sweet spot and my audience is strong. Thanks for all you do for the industry. I enjoy my morning cup of coffee and Bo. Although we have never met I feel like I know you and that we are friends. (Submitted by a Publisher)  

    by BoSacks Readers
    Posted April 15, 2016
    (0) Comments

  • BoSacks Speaks Out: Newsstand Sales Fall 16% and it still Ain't Armageddon

    BoSacks Speaks Out: Newsstand Sales Fall 16% and it still Ain't Armageddon

    So here we are again with some dreary numbers and a continuation of print's adjustment from King-o-the-Hill to mere but honored participant in the multiverse of the world's communication network.  Last year I gave my perspective on the subject, and it still holds true.

    I have many friends who are publishers and many friends who are printers. Most of these compatriots, that I know, despite the generally negative numbers, are doing well, and some are actually thriving. That's the funny thing about aggregate numbers - even if the overall analysis is bad or even terrible, and it is, it doesn't mean a damn thing if your printing plant or your publication is doing well. So there ya have it - the only meaningful bottom line in this period of stressful monetary communication wars is, how are you doing?

    As the printing pond gets smaller and smaller, which it obviously is by any standard of reporting, what is left by Darwin's publishing laws of supply and demand should become increasingly more expensive and therefore more valuable. All you have to do is to survive the current Armageddon and put out the most outstanding products possible for those who are still addicted and still hungry for printed reading products. Give the readers what they want, on the substrate that they want, and when they want it at that moment in time. Simple really. Just be beyond  excellent in every part of your enterprise.  

    by Bob Sacks
    Posted April 15, 2016
    (0) Comments

  • BoSacks Readers Speak Out: An Important Correction on "Print Ads with Money-Back Guarantee" & More

    BoSacks Readers Speak Out: An Important Correction on "Print Ads with Money-Back Guarantee" & More

    BoSacks Readers Speak Out: An Important Correction on "Print Ads with Money-Back Guarantee" & More

    RE: BoSacks Speaks Out: Major Publishers Bet on Print Ads with Money-Back Guarantee

    Thanks for sharing this article with your massive distribution list!  We all appreciate your ongoing support of magazine media. Just wanted to make one clarification.  We don't set a minimum ad spend threshold but in order to be eligible for the Industry Sales Guarantee, an advertiser must reach a GRP threshold of 150 Adults 18+ GRPs. On average, the Sales Guarantee programs we've conducted at Meredith are based on a spend somewhere between $1-$2 million over 12 months for print campaign - nowhere near the $10 million ad buy you mention as the requirement (although we wouldn't say no to that!).  Thanks again for your interest in this exciting new MPA initiative (and thanks for coming to the AMMC breakout session!). (Submitted by Britta Cleveland | Senior Vice President, Research Solutions)  CLICK HERE FOR THE COMPLETE ARTICLE

    by BoSacks Readers
    Posted February 17, 2016
    (0) Comments

Publishing Executive E-Media

Folio

Adage Digital

  • Facebook Seizes Header Bidding to Challenge Google in Programmatic Ad Sales

    A digital advertising battle royale is taking shape, as Facebook appears to be moving forward with plans to compete against Google for programmatic ad dollars that have historically been dominated by the search giant.Facebook has a simple strategy: bring advertiser demand from the Facebook Audience Network to the world's largest publishers by integrating itself within a header bidding wrapper, a...

    August 24, 2016 Read More

  • Bloomberg's Anti-Ad-Blocking Experiment Still Running Into Technical Problems

    Bloomberg Media this summer has been pursuing an information campaign to help curb its exposure to ad blocking technology, which the company said is being used on about 20% of desktop traffic to Bloomberg.com.Starting at the end of May, Bloomberg began deploying a pop-up message to ad-blocking users. "We noticed that you're using an ad blocker, which may adversely affect the performance and...

    August 24, 2016 Read More

  • Google's Attack on Mobile Interstitials Provokes That Familiar Mix of Applause and Fear

    Google is popping off against one of the most annoying practices among digital publishers: interstitial messages that obscure the content consumers seek via mobile search.Deeming most interstitials "intrusive," the world's largest search engine said Tuesday that publishers displaying interstitials on mobile sites after Jan. 10 may pay a price in their ranking among search results.There are...

    August 24, 2016 Read More

  • Best Buy Set to be First Mainstream Test for VR Products

    Best Buy Chief Executive Officer Hubert Joly was sold on virtual reality after he was almost eaten by a shark in an experience he called "mind-boggling."Now he's betting the masses will be enthralled with the technology too. In what's seen as the first mainstream test of VR products, Best Buy began rolling out demonstrations for Facebook's Oculus Rift headsets in May and will have them in 500...

    August 24, 2016 Read More

Unbound Media

  • Webinar On-Demand: Information + Content Architecture

    The latest installment of our webinar series in now available for on-demand viewing. This installment focuses on two elements required to build a successful website.  The two essential planning projects are Information Architecture (IA) and Content Architecture (CA), and we walk through both, and the best practices for each, in this webinar.  IA focuses on the backbone of a website and...

    June 20, 2016 Read More

  • Podcast: Why You Shouldn’t Just Give Clients What They Say They Want

    Agility's CEO, Jon Voigt, was a recent guest on PROFIT BusinessCast, a podcast that provides a platform for entrepreneurs to share insights and lessons that they've learned. Jon spoke to host Robert Gold about "Why You Shouldn't Just Give Clients What they Say They Want." A client doesn't always know what the best solution to their problem is, but Agility has figured out a way to identify their...

    June 10, 2016 Read More

  • Why the Listicle is Here to Stay

    Listicles have, unfairly, earned a bad rap. The format has been criticized by old school journos for being lazy, uninformative and poorly written attention span-killers. But regardless of what the naysayers say, listicles are insanely popular. They're everywhere, thanks to the success of BuzzFeed and its never-ending stream of lists like "50 Foods You Need to Eat Before You Die" and "17...

    May 26, 2016 Read More


Sign up for the BoSacks Email Newsletter


For Email Newsletters you can trust


What is the BoSacks FREE newsletter all about?

It is purely a very "personal" and slanted collection of news gathered daily over the Internet, which to me seems relevant and useful about the publishing industry.  I do this as a labor of love and to keep myself as up to date as is possible with the ever changing and advancing "Information Distribution Industry" formerly known as "Publishing".

And how much does it cost?

The price for this service is nothing. It is Free.  It is just as easy for me to copy three or four of my industry friends as it is to carbon copy the current list of 16,500 publishing professionals.

 


 

 


Copyright © Agility Inc. 2016