BoSacks Speaks Out: When the Audience Is No Longer Human
Advertising to human beings was complicated enough. Now publishers are developing advertising specifically for machines.
BoSacks Speaks Out: A Manifesto for an Industry That Must Wake Up
AI feels different because it has moved beyond the machinery of publishing and entered the editorial room. It does not merely help us manufacture or d...
BoSacks Speaks Out: Production 101, Forty-Four Years Later
“So what is production? Do we really need it?” I then offered my production credo: “If everything goes right, I had nothing to do with it. If anythi...
BoSacks Speaks Out: The Magazine Business Is Smaller, but It Is Still Building a Future
The magazine business still has strengths worth celebrating and a future worth building. But optimism means little if it requires us to look away from...
BoSacks Speaks Out: Forbes, $6 Million, and the Price of Credibility
Every industry has its defining scandals. Journalism is no exception. But every so often, a story lands that feels less like a scandal than a parable....
BoSacks Speaks Out: Six and a Half Million Copies a Week? Manga, Where Have You Been All My Life?
At its peak in late 1994, Weekly Shonen Jump had a circulation of 6.53 million copies.
BoSacks Speaks Out: When the Newsstand Left the Station
For those of us who grew up in the great age of print, the subway newsstand was part of the landscape of New York City.
BoSacks Speaks Out: What Would Bob Hoffman Say?
And I suspect Hoffman would object even more strongly to the assumption that longer engagement necessarily means better advertising.
BoSacks Speaks Out: When Advertising Became Something We Pay to Avoid
Think about it. Millions of people pay extra for streaming services without commercials. They install ad blockers on their browsers. They skip, mute,...
BoSacks Speaks Out: AI, Publishing, and the Last One Percent
AI has entered our business at full speed. It writes summaries, drafts headlines, generates images, builds newsletters, mines archives, translates cop...
