BoSacks Speaks Out: When Loyalty Becomes Leverage
For years I have been warning that the greatest threat from the digital economy was not technology itself. It was surveillance.
BoSacks Speaks Out: When 6.5 Million Wasn't Enough
The recent New York Times story about Glamour magazine is not really about Glamour. It is about what happens when a media brand loses clarity about it...
BoSacks Speaks Out: The Future Has Been “Just Beginning” for a Very Long Time
“New methods of delivery, technologies and delivery substrates will continue to emerge. But none of that will mean a hill of beans if you don’t have t...
BoSacks Speaks Out: Trust Is Not a New Business Model. It Was Always the Business Model
I had to laugh when I saw the latest wave of media think pieces breathlessly announcing that trust is now the key to publishing success. Now? After al...
BoSacks Speaks Out: The Byline Was Never Supposed to Belong to a Machine
A byline is not decorative typography floating above a story. It is identity. It is reputation earned one deadline at a time. I
BoSacks Speaks Out: Newspapers Are Finally Learning What Magazines Always Knew
A newspaper discovering, with great ceremony, what magazines figured out before most of today’s newsroom executives were born.
BoSacks Speaks Out: The Money Has Moved and B2B Magazines Must Move With It
The latest IAB and PwC Internet Advertising Revenue Report shows U.S. digital advertising revenue at 294.6 billion dollars in 2025.
BoSacks Speaks Out: Magazines Are About to Learn the Same Lesson Newspapers Just Paid For
Publishing’s oldest delusion is believing the other guy is standing on the tracks while we’re somehow floating above them. Spoiler: we’re all on the s...
BoSacks Speaks Out: A Month of Hard Truths, Clear Eyes, and Real Reasons to Believe in Magazines
more times than disco, and yet here we are. Still publishing. Still creating. Still reaching readers. Still producing work that matters. If any sector...
BoSacks Speaks Out: Magazine Readership Is Not Broken. Our Measurement Is.
This is not nostalgia. This is behavior. And once you accept that, you have to ask the question our industry keeps dodging. If print works for books,...
