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  • Tina Brown Leaving The Daily Beast

    Tina Brown Leaving The Daily Beast

    By: Michael Sebastian

    Barry Diller's IAC/InterActiveCorp and Daily Beast Editor in Chief Tina Brown will not renew her contract after it expires in January and plan to part ways, people familiar with the matter confirmed on Wednesday. The news was first reported by BuzzFeed.

     Ms. Brown plans to start her own company, Tina Brown Live Media, once she leaves The Daily Beast, one of the people said. The company will be an extension of an events business she started at The Daily Beast with its Women of the Year event. Tina Brown Live Media will expand upon that, the person said, to feature "flash debates" and other events. Ms. Brown will run both the business side and programming at the events.

    The standalone company is expected to start operating by the end of the year, according to the person, who said it remains to be determined whether Ms. Brown will bring employees over from The Daily Beast. READ THE FULL STORY

    Posted September 11, 2013
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  • Behind Time Inc. Purchase of American Express Publishing Lies a Long History

    Behind Time Inc. Purchase of American Express Publishing Lies a Long History

    By CHRISTINE HAUGHNEY

    After a two-decade-long relationship between the magazine giant Time Inc. and American Express, Time Inc. plans to close quickly on its purchase of American Express’s publishing division.

    “This 20-year courtship is finally being consummated in matrimony,” said Ed Kelly, president and chief executive of the American Express Publishing Corporation. He joked in a phone interview that after such a long engagement, there was no reason to delay the wedding; Time says it expects to close the deal by Oct. 1. On Tuesday, both companies announced that Time Inc. would buy for an undisclosed sum all of American Express’s publishing titles, which include Food & Wine and Travel & Leisure READ THE FULL ARTICLE

    Posted September 11, 2013
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  • Details – Blurring the Line Between Advertising and Editorial

    Details – Blurring the Line Between Advertising and Editorial

    By Emma Bazilian

    http://www.adweek.com/news/press/details-uses-bloggers-native-advertising-152201

    In the latest example of a publisher blurring the line between advertising and editorial, Details is tapping its Details Network, a collective of 150 men’s style bloggers who share their work with the magazine’s website, to create content for advertisers.

    In what Details is calling its version of native advertising, where ads are designed to look and feel like editorial content, the magazine tapped nine bloggers from the network to style outfits featuring fall 2013 apparel from advertisers like Gucci, Prada and Versace. For this Style.Feed campaign, stories written by the bloggers that feature their outfits are appearing as posts on the Details Network site (like this entry from blogger Scout Sixteen) and the stylists’ blogs, and on the fashion brands' own promotional and social channels. Photographs and excerpts from the bloggers' stories were also aggregated into a digital magazine that readers can find on Details’ Facebook page or on Details Insider, Details' promotional site. READ THE FULL STORY

    Posted September 07, 2013
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  • Netflix for Books' Debuts, Offers Unlimited Reads

    Netflix for Books' Debuts, Offers Unlimited Reads

    Could Oyster be the Netflix for books? By Beth Kowitt, writer

    FORTUNE -- Could Oyster be the Netflix for books? It's the question many industry-watchers have been asking since last October, when the New York City-based startup received $3 million in funding led by Founders Fund.

    Today's launch of Oyster in Apple's App Store gets us closer to an answer. With Oyster, subscribers get unlimited digital access to more than 100,000 books on their iPhones for $9.95 a month. Backing from a venture capital firm with the star power of Peter Thiel gave Oyster an important seal of approval, but up until now, with just over 100 users trying out the service in beta, it's been virtually untested.

    Oyster's founders don't shy away from the Netflix (NFLX) comparison. Even the interface "feels like the Netflix experience," says co-founder Willem Van Lancker. READ THE FULL ARTICLE

    Posted September 06, 2013
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  • Time Inc. Tries Drawing on Reader Data To Lure Marketers

    Time Inc. Tries Drawing on Reader Data To Lure Marketers

    By: Michael Sebastian

    Time Inc., bracing for a spin-off from Time Warner early next year, is rolling out an ad product called Time Engage that's designed to use the company's vast reader data to better target ads not just in digital media but in print. Johnson & Johnson has recently signed on for Engage, which began as a pilot program in 2012, and Time Inc. is looking for other takers. The pilot last year saw Toyota, one of Time Inc.'s 10 biggest advertisers, and its agency Saatchi LA try to use Engage to raise awareness of its Venza cross-over among baby boomers, according to the companies.  READ THE FULL ARTICLE

    Posted September 05, 2013
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  • Magazines Ready Offensive as Possible Exigent Rates Near

    Magazines Ready Offensive as Possible Exigent Rates Near

    Advocacy groups warning of a potential 10 percent increase.

    BY ARTI PATEL

    http://www.foliomag.com/2013/magazines-ready-offensive-possible-exigent-rates-near#.UifY7sasiM4

    Direct mailers are up in arms and banding together as the United States Postal Service (USPS) circles a potential exigent rate increase for 2014. With the USPS Postal Board of Governors set to convene on Sept. 5 and expected to discuss a possible path toward solvency, periodical publishers are preparing to argue against what they believe is an additional financial burden.

    "This is not a bluff on behalf of the postal service," says James Cregan, executive vice president, government affairs, for the MPA-The Association of Magazine Media, in a phone interview. "Among knowledgeable people working within the mailing industry, it's commonly known that this exigent rate increase is very much on the table."  According to Cregan, Washington, D.C. insiders are expecting the USPS to pursue an exigent rate increase of up to 10 percent across the board for magazines, effective Jan. 2014. READ THE FULL ARTICLE

    Posted September 04, 2013
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  • This Kiosk Prints Magazines and Newspapers As They're Purchased

    This Kiosk Prints Magazines and Newspapers As They're Purchased

    Many people are claiming that these new Meganews Magazines autonomous newstands could save the print industry. That's maybe a bit optimistic, but at the least they'll help reduce the mountains of wasted paper from unsold magazines since the over-sized vending machine only prints publications when they're ordered, in just two minutes. The kiosk has access to a remote server where publishers upload the latest editions of their periodicals, and using a touchscreen interface customers can browse more than 200 different magazines, newspapers, or journals. READ THE FULL ARTICLE

    Posted September 04, 2013
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  • THE MEDIA SUPERNOVA

    THE MEDIA SUPERNOVA

    There are more ways than ever to consume media, and more media than ever to consume. But as the landscape becomes ever more fragmented and advertising revenue continues to stall, Bob and Brooke ask the question: is the Golden Age of content sustainable, or just a supernova, a dying star burning exceptionally bright?

    LISTEN TO THIS BROADAST

    Posted September 03, 2013
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  • People Mag Prepares New Subscription Model

    People Mag Prepares New Subscription Model

    People Mag Prepares New Subscription Model

    Chasing additional consumer revenue

    By Lucia Moses

    Time Inc. cash cow People is preparing to unveil a new pricing model designed to transform the way people think about subscriptions, according to people familiar with the publisher's plans. Other titles in the company are expected to follow suit. 

    With advertising sagging-PricewaterhouseCoopers estimated that consumer magazine ad revenue will decline 7.3 percent from 2012 to 2017, to $15.2 billion-Time Inc. isn't alone in turning to consumers for new revenue. Hearst Magazines priced its tablet editions higher than its print editions, betting that people will pay more for an enhanced version. Casting its net for more print subscribers, Condé Nast recently announced a deal with Amazon to let people manage their orders on the e-commerce site.

    READ FULL ARTICLE

    Posted September 03, 2013
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  • BoSacks Readers Speak Out: On  Defending Print the Right Way

    BoSacks Readers Speak Out: On Defending Print the Right Way

    BoSacks Speaks Out: Defending Print the Right Way

    Hello Bob,  I wanted to send you a brief note regarding your AR article:

    AR is a technology that obviously has some very effective applications in the print world, however I agree with your caution expecting it to be the savior of print. Like most all medications, very effective when administered at the right time for the right ailment but no one medication cures all!

    (Submitted by an Industry Consultant)

     

    BoSacks Speaks Out: Defending Print the Right Way

    Hi Bo.  I completely agree and if my memory is correct this was one of our conversations when we first met. 

    One minor distinction that may be worth noting is that a large portion of the printed word appears on packages (rather than publications), where AR, QR or new platforms such as Touchcode may have a bit more utility.  Best Regards and I look forward to seeing you in October.

    (Submitted by a senior manager of an Industry Supplier)

     

    BoSacks Speaks Out: Defending Print the Right Way

    Outstanding and thoughtful article. I agree with you, as good as AR can be, and useful too, in the right conditions, it is a distraction to the printed product of a magazine. Where it should be used and is hardly ever visible is in point of sale situations. When consumers are in the store and the cell phone is out and in hand already with price comparison shopping. That is the right time for 2D codes to be ever present. It could MAKE the sale. All print packaging should be loaded with AR, and magazines less so.   (Submitted by a Publisher)  FOR THE COMPLETE ARTICLE

    Posted August 31, 2013
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Publishing Executive E-Media

Folio

Adage Digital

Unbound Media


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