RSS

Publishing News You Can Use

  • Do New ASME Rules Damage The Magazine Industry?

    Do New ASME Rules Damage The Magazine Industry?

     It seems to me that my opinion on the changes to the ASME guidelines will be in the minority. To me it boils down to integrity: you have it or you don't. 

    As an industry we seem to keep diluting our once unimpeachable integrity, whittling at it here and there, until before we know it, we have none.  Native advertising, ads on the cover, editors working hand in hand with advertisers -- where does it end? Oh, I see there actually is no end, just a slow whimpering slide into total duplicity. Yes, you can fool all the readers some of the time and some of the readers all the time, but you absolutely can't fool all the readers all the time. 

    In the end the ASME rules don't matter and they never did.

    Lets face it, we have never been a "pure" industry and we have always pushed the business envelope hard for a few extra bucks. But now we don't wish to even fake it anymore. 

    What does matter is our self-image. Editors of old would be appalled at what we have become and allow.  I hear you -- modern times require modern guidelines. I'm sure that is true. But I tell you this, there continues to be less and less that differentiates the magazine media business from multiple internet scams or from the 16 year old kid doing whatever he pleases to score with the girl next door. It may work for the kid, but not for the industry. 

    I think the old guidelines of the magazine industry that were in place for decades helped develop the enduring value for our franchises. We are still riding on the coattails of those old values, and the public still believes in us and our integrity based on what we did in the past. It will take time, but not as much time as took to develop that trust, for it to evaporate. Is it worth it to destroy a legacy for just a few shekels? I guess so. 

    by Bob Sacks
    Posted May 01, 2015
    (0) Comments

  • BoSacks Readers Speak Out: On ASME,  Time Inc., On Newsstand and Circ issues.

    BoSacks Readers Speak Out: On ASME, Time Inc., On Newsstand and Circ issues.

    BoSacks Readers Speak Out: On ASME,  Time Inc., On Newsstand and Circ issues.

     

    Re: The Shady Industry That's Trapping Door-to-Door Magazine Sellers

    Bob, thanks for posting.  Rita Cohen from the MPA summed up the situation - selling this way is worth the hassle because agents have connections that publishers may not have. "Our hope is that we can rely on the agents to do business as we put forth in our guidelines so that we can continue to get our content to as broad an audience as possible."  Since the MPA publishes guidelines on behalf of their members - the publishers, they have a responsibility to enforce them.  It is obvious they are not being enforced.  The MPA should be held to a higher standard in monitoring these activities.

    (Submitted by a Publishing Executive)

     

    RE: Blurred Lines Now Official per ASME

    It seems to us that the ASME has lost some of its teeth, and this is their way of playing catch-up and trying to stay relevant as the marketing dollars make more and more of the editorial decisions. Appeasement has a way of falling short in the long run, and consumers have a way of seeing through this kind of veiled attempt at maintaining lines.

     

    Simply waving around your guideline isn't enough to prop up your integrity when it starts to falter.

    (Submitted by a Printer)

    by BoSacks Readers
    Posted May 01, 2015
    (0) Comments

  • BoSacks Speaks Out: On Niche Media Publishing Conference

    BoSacks Speaks Out: On Niche Media Publishing Conference

    BoSacks Speaks Out: On Niche Media Publishing Conference


     
    Last week I went to Denver to attend the Niche Media Conference. As I sat there at the opening ceremony I started to wonder about the term "niche". We all use it, but do any of us know the actual meaning of the word. I didn't. The term comes from Vulgar Latin, vulgar in this case meaning "common or vernacular Latin" rather than Classical Latin. The Vulgar Latin word was nīdiculāre which means to stay in one's nest. From Latin the French used the word nicher or "to make a nest."

     

    I tell you all this because Carl Landau has succeed in making a publishing nest at his Niche Media Conference. I must have asked 45 of the 250 attendees if they liked the event and why. Most of the people I met were returnees, and that says something right there.  A few have been coming since the beginning, which I think I heard Carl say was 9 years ago.

    by Bob Sacks
    Posted May 01, 2015
    (0) Comments

  • BoSacks Readers Speak Out: On Publishing ROI, Print isn't Dead, Frozen subs, Mr. Magazine, Big Data

    BoSacks Readers Speak Out: On Publishing ROI, Print isn't Dead, Frozen subs, Mr. Magazine, Big Data

    BoSacks Readers Speak Out: On Publishing ROI, Print isn't Dead, Frozen subs, Mr. Magazine, Big Data…

    by BoSacks Readers
    Posted March 17, 2015
    (0) Comments

  • BoSacks Readers Speak Out: On Proof that Print is Dead and Why it Should Be

    BoSacks Readers Speak Out: On Proof that Print is Dead and Why it Should Be

    BoSacks Readers Speak Out: On Proof that Print is Dead and Why it Should Be     Re:…

    by BoSacks Readers
    Posted March 17, 2015
    (0) Comments

  • On PRIMEX, and the Important Nuts and Bolts of the Magazine Industry

    On PRIMEX, and the Important Nuts and Bolts of the Magazine Industry

    BoSacks Speaks Out: On PRIMEX, and the Important Nuts and Bolts of the Magazine Industry

     

    There is an unsung part of the magazine media industry that many of us rarely think or hear about, and yet a case can be made that this hard working section of the industry is the mighty engine that actually keeps us running.

     

    We constantly read about creativity in our industry, about the art or editorial without which we wouldn't have a business. We read about newsstand issues, both the good and the bad. But the "magazine auto mechanic" who keeps the engine running is rarely in the forefront of industry discussions. Yet without a good, well distributed substrate, where would you put your creative content?

     

    The somewhat hidden yet vital sectors of our business are the production departments.  Having been a member of that elite group myself, I know the perils of the position all too well. Our job is to keep costs down to minimum and quality up to a maximum. Sounds easy, right? Other than those cost and quality conditions we only surface when things go wrong. What kind of person would actually take on that kind of responsibility? The fact that we get it right and near perfect 99.9% of the time is irrelevant when the pulp hits the fan of manufactured discontent. FOR THE COMPLETE ARTICLE CLICK HERE

     

     

    by Bob Sacks
    Posted March 16, 2015
    (0) Comments

  • Where Are Today's Mentors?

    Where Are Today's Mentors?

    We will need good leaders to provide direction in the changing publishing world.

    In this column I have pontificated many times about the positive nature and direction of our industry, about the belief that we are headed toward a new golden age of publishing, and that new technologies should be considered the friends of information distributors. But there is one aspect in this new world that has me worried. It is the area of mentorship where, it seems to me, we have fallen behind and, as an industry, we have been greatly diminished.

    What has happened? When and where did we lose the skill set and the will to teach the younglings? Have we so trimmed our business models that there is just no time to teach and mentor? Have we lost sight of the power of the properly groomed apprentice?

    I do not know how to quantify the value of a properly mentored apprentice except through my own experience. But I know that as I moved up the corporate ladder, each of my teachers built upon the foundation of the other guild members that went before them. And I can tell you this: Having been a mentor myself there is a tremendous joy in the successful transfer of knowledge and power.

    For me, Vito Colaprico (The New York Times), Lowell Logan (McCall's) and Irving Herschbein (Condé Nast) were giants in their day, and took the time to reach out to a young and inquisitive subordinate. I have attempted to return the favor to them and the industry by mentoring others, through my e-newsletter and my column in this magazine.

    The Need for Leaders in a Time of Change

    Without mentorship we are collectively less than we might have been. It is the aggregate of this loss that will be felt and perhaps is being felt now. Who are the leaders of your corporation? Who are the genuine leaders of this industry? I don't mean who is your immediate supervisor or who is the CEO-those are just job titles. Whom do you aspire to emulate as a role model? A generation ago, if you asked anyone in publishing who the real leaders were, the names I mentioned above would be high on the list. In the print world today, who is on the real leadership list now?

    We have many problems ahead of us as an industry. We will need good leaders to provide direction. If you think about it, we are trying to prepare publishing personnel for jobs that don't yet exist. Students will be using technologies and concepts that haven't yet been invented, and they will be trying to find the solutions to problems we don't even know are problems yet.

    by Bob Sacks
    Posted March 16, 2015
    (0) Comments

  • The Answer to Publishing's Enigma of Survival

    The Answer to Publishing's Enigma of Survival

    Many of the people who read this blog are in one way or another devoted to the process of print. Some of them are printers, some of them are publishers and most of them have a strong and deep bias, which is clearly and understandably centered around making a profitable living. In fact, we all, regardless of what our profession is, have a biased point of view that is skewed by our need to make a living. In this discussion I am not in any way saying a bias is wrong, just that it exists and aids us in forming our opinions.

    Actually this bias comes twofold. Not only is it based on our need to make a living and feed the family, but also to be in our comfort zone. This comfort zone is, for the most part, like Mom's cooking. By that I mean that the things we learned early when we were growing up are filled with a nostalgia that makes us feel most comfortable with what we knew and experienced then, something along the lines of Mom's cooking.  If you didn't grow up in an internet era your comfort in it is less than the screenager who has never experienced lack of instant access to any and all information.

    CLICK HERE FOR THE FULL ARTICLE

    by Bob Sacks
    Posted January 28, 2015
    (0) Comments

  • Why Print Ain't Dead!

    Why Print Ain't Dead!

    Why Print Ain't Dead!
     

    Too many times in the last decade pundits, printers, publishers and workers in the ranks have heard or have talked about it themselves - the inescapable, oft repeated mantra that print is dead. I am so tired of it that it boggles the mind.


    Here is my statement and you should repeat after me, "Print is not dead or dying. The facts plainly show otherwise." Let's agree right here and now to get on with the necessary process of information distribution for a profit and forget about fear mongering old wives tales.  


    In today's marketplace print is one of the largest industries in the world. Print eclipses auto-manufacturing in employment. Did you know that? Did you know that print is a $640 billion dollar business and has been reported to drive $3.8 trillion in related services? That ain't death, nor near death.

     

    If we can finally accept that print is far from dead, we can move on to the truly confused ideological problem of our industry - incorrectly assuming that print and magazines are the same thing. They are not and never have been the same, and their trajectories are not tied together.  Printed magazines, in fact, are a very small part of the entirety of the print business.  CLICK HERE FOR THE FULL ARTICLE

    -


    by Bob Sacks
    Posted January 21, 2015
    (0) Comments

  • Truth in Advertising - Magazine Statistics, Magnet, MIN and MPA 360.

    Truth in Advertising  - Magazine Statistics, Magnet,MIN and MPA 360. 

     

    nullAs the most recent MAGNET reports came in, I started to ponder other recent changes in reporting on the magazine media industry.  You will remember that the Media Industry Newsletter (MIN), which had until recently been chronicling the magazine industry's ad page performance for almost 70 years, was asked to stop tracking and distributing "sold" ad page data to media professionals with its legendary Boxscores. MIN editor-in-chief Steve Cohn reported that publishers were being discouraged from turning over their numbers as the MPA, the Association of Magazine Media, was getting ready to unveil a new way of calibrating the industry's performance called Magazine Media 360. Now that the Industry has done away with MIN's Boxscore reports, what do we know about the performance of our industry?

     

    As I read the most recent chart derived from the 360 numbers in MIN there was not a single negative number of followers for any magazine, nor was there a difference in the % of Differential in Followers from September to October.  So, Bravo to all! Web followers have not gone down in a month and in some cases they have grown considerably. According to the report, there are now mostly positive numbers for the magazine industry.


    We also now have the ability to track the number of e-shares, e-posts and e-reply's on any given month. How are ad pages doing? That information is no longer distributed to the professional public at large. We can guess, but we do not know. Is guessing better than knowing? Perhaps in some cases it is.  

     

    At the same time as we all know, almost every magazine media company still counts on their print editions and not the web for the majority of their revenue. There has been some progress in gaining some web dollars in this exchange, but in most cases, they haven't come close yet to a print replacement. I believe eventually digital revenue will supplant print as a major revenue source, but clearly not quite yet and at least not yet for most titles.

     

    Which brings me back to the MagNet report which noted that U.S. magazine newsstand sales fell 27% in third quarter of this year, a larger loss than usual, but for clearly obvious reasons - Source Interlink's bankruptcy.  I thought I would try and discuss the industry's understandable wish to camouflage the continuous array of bad stats and sublimate them with always positive web-only engagement data. CLICK HERE FOR THE FULL ARTICLE

     

     
    by Bob Sacks
    Posted November 30, 2014
    (0) Comments

Publishing Executive E-Media

Folio

  • 4

Adage Digital

  • Amazon stops buying prized shopping ads on Google

    Amazon has stopped buying a popular type of Google ad, according to people familiar with the decision. The move deepens the rift between the technology titans and signals Amazon's growing ambition in the digital advertising market.The pullback affects highly coveted real estate at the top of Google search results, where retailers and e-commerce players bid and pay handsomely to place colorful,...

    May 11, 2018 Read More

  • AT&T's top Washington official is out over the hiring of Trump's lawyer

    AT&T said its Washington policy chief is leaving the company in a shakeup of one of Washington's biggest corporate lobbying operations after the "big mistake" of hiring President Donald Trump's personal lawyer, Michael Cohen."Our company has been in the headlines for all the wrong reasons these last few days and our reputation has been damaged," AT&T CEO Randall Stephenson said in a memo to...

    May 11, 2018 Read More

Unbound Media


Sign up for the BoSacks Email Newsletter


For Email Newsletters you can trust


What is the BoSacks FREE newsletter all about?

It is purely a very "personal" and slanted collection of news gathered daily over the Internet, which to me seems relevant and useful about the publishing industry.  I do this as a labor of love and to keep myself as up to date as is possible with the ever changing and advancing "Information Distribution Industry" formerly known as "Publishing".

And how much does it cost?

The price for this service is nothing. It is Free.  It is just as easy for me to copy three or four of my industry friends as it is to carbon copy the current list of 16,500 publishing professionals.


 

 

Copyright © Agility Inc. 2018