The New Yorker Subtly Updates a Stalwart of Print

By  on September 15, 2013

By CHRISTINE HAUGHNEY

http://www.nytimes.com/2013/09/16/business/media/a-subtle-redesign-of-the-new-yorker.html?ref=media&_r=0

For decades, fans of The New Yorker have been drawn to its pages for its meticulously crafted prose, its enterprising journalism and its predictable typeface and layout.

New Yorker fans are going to notice some small but subtle design changes across its pages.

Over the last five years, The New Yorker’s total circulation grew by 1.1 percent to 1,055,922, according to the Alliance for Audited Media.

But starting on Monday, New Yorker fans are going to notice some small but subtle design changes across its pages, which were led by its creative director, Wyatt Mitchell. The magazine is updating its table of contents, contributors page, “Goings On About Town,” Briefly Noted and Fiction sections. These changes include changing the number of columns, redrawing the Irvin typeface and introducing Neutraface as a secondary one.

Many of these changes are subtle enough that David Remnick, the magazine’s editor, said that if the magazine fell on the floor and were three feet away, it would still be identifiable to longtime readers. READ THE FULL ARTICLE


September 15, 2013
Categories:  Print|Industry News

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