BoSacks Speaks Out: Define Your Franchise or Be Defined by Irrelevance
something about “media.” Say it loud, and say it with intent: “I’m in the business of relevance.” Or better yet: “I’m in the business of trusted, expe...
BoSacks Speaks Out: Define Your Franchise or Be Defined by Irrelevance
something about “media.” Say it loud, and say it with intent: “I’m in the business of relevance.” Or better yet: “I’m in the business of trusted, expe...
BoSacks Speaks Out: Content Colonialism 2.0 , The Great AI Land Grab Is On
“AI has adopted colonialism as its business model: Extract resources from others and use it to enrich yourself and your customers at the expense of th...
BoSacks Speaks Out: Have Media Strategists Lost Their Spine?
“Are Media Strategists Becoming Innovation-Averse?”, reads like a long-overdue tap on the shoulder, or maybe a slap upside the head. And frankly, it’s...
BoSacks Speaks Out: - What AI Can’t Replace: The Value of Human Judgment in Publishing
Let’s shift the lens now to publishing, the world I know best. Let’s talk about us, the storytellers, the truth-chasers, the layout wizards, the ones...
BoSacks Speaks Out: The Newsstand Is in a Coma. Long Live the Reader.
Let’s stop dancing around it, the magazine newsstand, that once-vibrant artery of public life and publishing power, isn’t dying. It’s in a coma. And w...
BoSacks Speaks Out: Paper, Packaging, and the Print Pivot - A Magazine Industry Reckoning
Sustainability has become the new baseline. It’s no longer a checkbox for corporate slide decks or a trendy buzzword at trade conferences. It is now t...
BoSacks Speaks Out: The Velocity Trap and the Print Magazine Dilemma
By the time you finish reading this sentence, five new AI tools will have launched, one of them will claim it’s the future of media, and another will...
BoSacks Speaks Out at CRMA: Why Publishing's Future is a Choice, Not a Crisis
For too long, we've debated whether AI is ethical, practical, or "real" journalism. Newsflash: AI doesn't care. It doesn't wait for industry panels to...
