BoSacks Speaks Out: Print Plummets, Clarity Rises
What is print actually for? Not what it used to be for. Not what we wish it still did. What role does it play today, in a business that increasingly...
BoSacks Speaks Out: Tapping into the Power of Data
nvestigation mapping U.S. Navy deployments near Venezuela using commercially available satellite imagery. The reporting was sharp, sophisticated, and...
BoSacks Speaks Out: Four Million Books, and the Question Nobody Wants to Ask
Stop there for a moment. Not a glance-and-move-on pause, not the polite industry nod that precedes the next panel discussion, but an actual pause. Fou...
BoSacks Speaks Out: What Every Magazine Publisher Needs to Know About Copyright
Copyright law in the magazine business is far simpler and less confusing than most publishers think. The consequences, however, are far larger than mo...
BoSacks Speaks Out: Same Problem, Different Playbook
On both sides of the Atlantic, publishers are watching something far more serious than a decline in clicks. They are watching distribution authority m...
BoSacks Speaks Out: When Advertising’s “No Big Deal” Misses the Point
To my mind, it reflects what I call Advertising Thoughtlessness Syndrome (ATS), the quiet assumption that advertising is the center of gravity; that e...
BoSacks Speaks Out: The Uncopyrightable Future and the Feedback Loop Nobody Wants to See
If AI-generated content cannot be copyrighted, and it cannot, and publishers are firing human writers and replacing them with AI, and they are, what h...
BoSacks Speaks Out: Are We Raising a Generation That Cannot Read Us?
There is an article titled The U.S. spent $30 billion to ditch textbooks for laptops and tablets: The result is the first generation less cognitively...
Bo Sacks Speaks Out: Big Brother, AI, and the Magazine Industry’s Blind Spot
The surveillance we are creating does not emerge from fear. It emerges from trust. That difference changes everything, and it makes the system far har...
BoSacks Speaks Out: Ads, AI, and Why Publishers Should Be Paying Attention
Most coverage frames this as an ethics story. It is not. This is a business model story. And for publishers, it is a competitive threat disguised as a...
