BoSacks Speaks Out: Magazine Readership Is Not Broken. Our Measurement Is.
This is not nostalgia. This is behavior. And once you accept that, you have to ask the question our industry keeps dodging. If print works for books,...
BoSacks Speaks Out: Fewer, Better, Smarter… and Finally Profitable
Professor Samir Husni and I have been pounding this drum for so long that I assumed the drum would give out before the industry did. Quality over quan...
BoSacks Speaks Out: The Washington Post and the Death of a Morning Ritual
Here is the truth, stated plainly. I still trust the Times a mostly liberal paper. I still trust the Journal a mostly conservative paper. I no longer...
BoSacks Speaks Out: The Rest of the World Does Not Worship at the Altar of Returns
For decades, one of Bo’s deepest industrial frustrations, and one of the magazine business’s great unspoken truths, is that we normalized waste and th...
BoSacks Speaks Out: They Didn’t Fix the News Desert, They Stripped It for Parts
New technology arrives wrapped in civic virtue, investors nod solemnly about access and inclusion, and somewhere in the middle of all that noble langu...
BOSACKS SPEAKS OUT: When AI Becomes Worth Paying For
This week, a study reported by Futurism claimed that opinion pieces at the New York Times, the Wall Street Journal, and the Washington Post were more...
BoSacks Speaks Out: The UK Is Ringing the Alarm Bell. America Should Be Listening
AI is not creeping into publishing. It is accelerating into it.
Bo Sacks Speaks Out: Der Spiegel Did What Most of Us Only Talk About
Every so often, a media company does something so obvious, so sensible, and so long overdue that it doesn’t inspire applause; it inspires discomfort....
BoSacks Speaks Out: Print Plummets, Clarity Rises
What is print actually for? Not what it used to be for. Not what we wish it still did. What role does it play today, in a business that increasingly...
BoSacks Speaks Out: Tapping into the Power of Data
nvestigation mapping U.S. Navy deployments near Venezuela using commercially available satellite imagery. The reporting was sharp, sophisticated, and...
