BoSacks Speaks Out: The death of the mass market paperback.
The death of the mass market paperback is the book industry’s version of what happened to the supermarket magazine rack. Same distribution system. Sam...
BoSacks Speaks Out: The Magazine Reading Pipeline Is Cracking
Let’s stop pretending reading is some quaint pastime, like churning butter or dialing a rotary phone. Reading is the infrastructure of the magazine in...
BoSacks Speaks Out: Two Almanacs, Two Legacies, and One Hell of a Plot Twist
For more than two centuries, two iconic American publications have sat on kitchen tables, workshop benches, barn shelves, and bedside stands: The Old...
BoSacks Speaks Out: Is the UK Leading Publishing, or Just Acting Like a Grown‑Up?
until you realize it’s actually a diagnostic scan of our entire industry: “Based on your recent coverage, UK publishers seem like the pioneers. What’...
BoSacks Speaks Out: A Tale of Two Publishing Houses
On one side stands The New York Times, expanding, innovating, reinventing itself with the calm confidence of an organization that still remembers what...
BoSacks Speaks Out: You Can’t Advertise Your Way Out of “No Thanks”
This is about advertising, the real kind, the kind that either works or doesn’t, and the oldest, least glamorous law in the business: Bo says you can...
BoSacks Speaks Out: The 5‑Year Plan Is Dead - Long Live Planning (and Bring on the CVO)
As I see it, the uncomfortable truth: the traditional five‑year business plan is dying of natural causes, and we are all attending the wake. Technolog...
BoSacks Readers Speak Out:ONB Hudson News, Gourmet Mag, and Compugraphic
This is from Hudson News We sell magazines. We love magazines. And they perform exceptionally well in our business. Recent chatter mixed up our compa...
BoSacks Speaks Out: Welcome to Advertising’s No-Human Future
The future shouldn't be just about machines. It must be about people, about preserving the spark of judgment, imagination, and purpose that no algorit...
BoSacks Speaks Out: Who’s Your Head of Preparedness?
Decades ago, Time Inc. understood something that too many media companies have forgotten: you cannot “optimize” your way out of a future you refuse to...
