BoSacks Speaks Out: AI, Publishing, and the Last One Percent
AI has entered our business at full speed. It writes summaries, drafts headlines, generates images, builds newsletters, mines archives, translates cop...
BoSacks Speaks Out: Why So Much AI? Because It Is Already in the Room
I received a note from one of my oldest long-time readers, a man who still works in the industry and has been paying attention for a very long time. I...
BoSacks Speaks Out: Perhaps The Children of the Algorithm Want Something Different
premium-priced print magazines for Gen Z, I might have questioned whether they had spent too much time staring at their screens.
BoSacks Speaks Out: When the Newsroom Is the Target
There, amid the rubble and uncertainty, journalists continue to do what generations of reporters have always done: show up, bear witness, and tell the...
BoSacks Speaks Out: When Loyalty Becomes Leverage
For years I have been warning that the greatest threat from the digital economy was not technology itself. It was surveillance.
BoSacks Speaks Out: When 6.5 Million Wasn't Enough
The recent New York Times story about Glamour magazine is not really about Glamour. It is about what happens when a media brand loses clarity about it...
BoSacks Speaks Out: The Future Has Been “Just Beginning” for a Very Long Time
“New methods of delivery, technologies and delivery substrates will continue to emerge. But none of that will mean a hill of beans if you don’t have t...
BoSacks Speaks Out: Trust Is Not a New Business Model. It Was Always the Business Model
I had to laugh when I saw the latest wave of media think pieces breathlessly announcing that trust is now the key to publishing success. Now? After al...
BoSacks Speaks Out: The Byline Was Never Supposed to Belong to a Machine
A byline is not decorative typography floating above a story. It is identity. It is reputation earned one deadline at a time. I
BoSacks Speaks Out: Newspapers Are Finally Learning What Magazines Always Knew
A newspaper discovering, with great ceremony, what magazines figured out before most of today’s newsroom executives were born.
