BoSacks Speaks Out: Six and a Half Million Copies a Week? Manga, Where Have You Been All My Life?
At its peak in late 1994, Weekly Shonen Jump had a circulation of 6.53 million copies.
BoSacks Speaks Out: When the Newsstand Left the Station
For those of us who grew up in the great age of print, the subway newsstand was part of the landscape of New York City.
BoSacks Speaks Out: What Would Bob Hoffman Say?
And I suspect Hoffman would object even more strongly to the assumption that longer engagement necessarily means better advertising.
BoSacks Speaks Out: When Advertising Became Something We Pay to Avoid
Think about it. Millions of people pay extra for streaming services without commercials. They install ad blockers on their browsers. They skip, mute,...
BoSacks Speaks Out: AI, Publishing, and the Last One Percent
AI has entered our business at full speed. It writes summaries, drafts headlines, generates images, builds newsletters, mines archives, translates cop...
BoSacks Speaks Out: Why So Much AI? Because It Is Already in the Room
I received a note from one of my oldest long-time readers, a man who still works in the industry and has been paying attention for a very long time. I...
BoSacks Speaks Out: Perhaps The Children of the Algorithm Want Something Different
premium-priced print magazines for Gen Z, I might have questioned whether they had spent too much time staring at their screens.
BoSacks Speaks Out: When the Newsroom Is the Target
There, amid the rubble and uncertainty, journalists continue to do what generations of reporters have always done: show up, bear witness, and tell the...
BoSacks Speaks Out: When Loyalty Becomes Leverage
For years I have been warning that the greatest threat from the digital economy was not technology itself. It was surveillance.
BoSacks Speaks Out: When 6.5 Million Wasn't Enough
The recent New York Times story about Glamour magazine is not really about Glamour. It is about what happens when a media brand loses clarity about it...
