BoSacks Speaks Out: The Kindness Machine: Can Simulated Empathy Sustain a Tangible World?

By Bob Sacks

Fri, Aug 1, 2025

BoSacks Speaks Out: The Kindness Machine: Can Simulated Empathy Sustain a Tangible World?

The Age of Algorithmic Affection

This essay finds its spark, once again, in an online exchange with Greg Krebiel. Somehow, we seem to share a curiosity gene that keeps mutating in delightfully unpredictable ways. We volley ideas back and forth like old friends playing intellectual ping-pong, and what emerges are these unruly, impassioned Bo-rants.

We stand at an unprecedented threshold in human communication, where artificial intelligence has begun to master the subtle art of emotional mimicry. The question, I’ve asked several times in this newsletter and that that haunts our digital age is both simple and profound: If compassion can be algorithmically generated with near-perfect precision, does its synthetic origin diminish its value to those who receive it? And perhaps more unsettling: What are the broader implications when this technological capability extends its reach into the very heart of human expression, our stories, our media, our shared cultural narratives?

The modern AI doesn't merely process information; it performs “fake” empathy. It analyzes vocal patterns and adjusts its tone accordingly. It recognizes distress signals in text and responds with carefully calibrated comfort. It remembers personal details and weaves them into future conversations, creating an illusion of continuity and care that can feel remarkably authentic. For someone in crisis, reaching out in the dark hours of night, the distinction between human and artificial consolation may seem irrelevant. The relief is real, even if its source is not.

The Authenticity Paradox

This phenomenon reveals a troubling paradox at the heart of our media-saturated culture. Greg Krebiel's provocative observation on LinkedIn cuts to the core of our contemporary malaise: "What if we create a world where people don't particularly care if something is real or not? From the perspective of a porn addict, what difference does it make if the woman is real? And how long will it be before that attitude spreads to other things? Why does it matter if the news is 'true' (whatever that means) as long as it's entertaining? Why do I really care if the history or science is accurate (who actually knows anyway) so long as it supports the story I want to believe?"

Krebiel's question exposes a cultural shift that extends far beyond technology. We are witnessing the gradual erosion of our collective commitment to authenticity, replaced by a pragmatic acceptance of simulation. If the emotional or intellectual need is met, does the method matter? This utilitarian approach to truth and meaning represents a fundamental departure from traditional values that once prioritized genuine human connection and verifiable reality.

Yet resistance persists. There remains a significant portion of humanity that instinctively rejects synthetic empathy, not because it's ineffective, but because it lacks what we might call "existential weight." These individuals seek the messiness of human emotion, the inconsistency, the personal history, the lived experience that informs genuine compassion. They understand that true empathy carries with it the scars of the empathizer's own struggles, the wisdom earned through personal suffering, the authentic recognition that comes from shared humanity.

The Magazine as Metaphor

I think this tension between authentic and artificial care finds its perfect metaphor in the world of magazine publishing, where the battle lines have been drawn not just between digital and print, but between automation and intention. The contemporary magazine faces an existential crisis that mirrors our broader cultural moment: Can media maintain its soul while embracing technological efficiency?

To me, a thoughtfully crafted magazine represents more than content delivery; it embodies a philosophy of care. Every design choice, from typography to paper stock, from layout rhythm to cover imagery, represents thousands of micro-decisions made by human beings who understand that the medium itself carries meaning. The reader doesn't simply absorb our information; they participate in an experience deliberately constructed to honor their time and attention.

My friend, Professor Samir Husni has spent decades championing this perspective, arguing that magazine reading should transcend mere information consumption to become a transformative experience. This vision recognizes that the physical act of turning pages, the tactile engagement with paper, the forced slowness of linear reading, all of these elements contribute to a kind of meditative communion between creator and audience.

Print as Compassionate Technology

In this context, print emerges as perhaps our most compassionate technology. Not because it speaks or responds, but because it commits. A printed magazine stakes a claim in physical reality, demanding shelf space, requiring materials, existing in time. It says to the reader: "You are worth this investment. You deserve something that will persist beyond the moment of creation."

This commitment manifests in ways both subtle and profound. The weight of quality paper creates a tactile promise of substance. Carefully chosen fonts guide the eye with invisible authority. White space provides breathing room for contemplation. The entire object becomes a meditation on the value of sustained attention in an age of fractured focus. And from my perspective, let’s not forget the production managers and directors that make the commitment to quality matter.

Unlike digital media, which can be endlessly modified, updated, or deleted, print carries the beautiful burden of permanence. Every word must be chosen with care because correction requires starting over. This constraint breeds precision and intentionality that becomes palpable to the reader. They hold in their hands not just information, but evidence of human dedication.

The Erosion of Editorial Authenticity

Yet even within this bastion of human craftsmanship, the specter of artificial assistance looms large. Modern publishing increasingly relies on algorithmic tools for everything from content generation to layout design. AI can now write compelling headlines, generate article summaries, and even produce entire pieces that are virtually indistinguishable from human-authored content.

The gradual infiltration of artificial intelligence into editorial processes raises profound questions about authorship and authenticity. When a magazine's cover lines are generated by an algorithm trained on decades of successful headlines, are they less meaningful? When layout software automatically adjusts typography and spacing according to design principles learned from thousands of acclaimed publications, has something essential been lost?

Perhaps more troubling is the emergence of ghostwritten editorials and AI-generated opinion pieces that simulate the voice and perspective of our human editors. These pieces may be coherent, even compelling, but they lack the irreplaceable element of lived experience. They offer opinions without the weight of personal conviction, insights without the foundation of genuine discovery.

The Question of Cultural Empathy

This technological evolution forces us to confront a deeper question about the nature of cultural empathy itself. Our media, magazines, newspapers, books, films, have traditionally served as vehicles for human understanding, allowing us to share experiences across time and space. When we read a powerful essay or view a moving photograph, we're not just consuming content; we're participating in an act of cultural empathy, connecting with the consciousness of another human being.

But what happens when that consciousness is simulated? Can artificial intelligence truly empathize with human experience, or can it only mimic the language of empathy? More importantly, if the simulation is convincing enough, does the distinction matter to the audience?

The answer may depend on what we believe media should accomplish. If our goal is simply information transfer or emotional stimulation, then artificial empathy may prove entirely adequate. But if we understand media as a means of genuine human connection, as a way of sharing not just information but wisdom, not just data but meaning, then the absence of authentic human experience becomes a crucial limitation.

The Economics of Authenticity

The practical realities of modern publishing add another layer of complexity to this debate. Authentic human craftsmanship is expensive and time-consuming. It requires skilled editors, thoughtful designers, experienced writers, and meticulous fact-checkers. In an industry under constant economic pressure, the temptation to automate these processes becomes increasingly irresistible.

AI-generated content is virtually free to produce and can be created at unprecedented speed. Algorithmic layout tools can design pages in minutes rather than hours. Automated fact-checking systems can verify information faster than human researchers. From a purely economic perspective, the case for technological adoption is compelling.

Yet this efficiency comes at a cost that extends beyond the merely economic. When we automate the creative process, we risk losing something intangible but essential, the human touch that transforms information into understanding, data into wisdom. The question becomes: Are we willing to accept this trade-off? And perhaps more importantly: Will our audiences even notice what's been lost? Of this, I am not so sure.

The Witness Function of Media

One of the most profound aspects of traditional media lies in its role as witness. A thoughtfully produced magazine doesn't merely present information; it bears witness to the human experience that created it. The reader can sense the late nights spent perfecting a layout, the passionate debates over cover choices, the careful consideration that went into every word.

This witness function extends beyond the immediate content to encompass the entire ecosystem of creation. When we hold a printed magazine, we connect not just with the writers and editors, but with the entire community of humans who brought it into existence, the photographers, the designers, the printers, the distributors, the production people. Each copy carries within it the evidence of this collective human effort.

Artificial intelligence, no matter how sophisticated, cannot serve this witness function. It can simulate the appearance of human effort, but it cannot carry the actual weight of lived experience. It can generate text that appears thoughtful, but it cannot truly contemplate. It can produce images that seem meaningful, but it cannot actually mean anything in the way that human consciousness creates meaning.

The Resistance of Friction

In our age of frictionless digital experiences, print media offers something increasingly rare: productive resistance. The physical act of reading a magazine requires commitment. Pages must be turned manually. Articles must be read in sequence. There are no hyperlinks to follow, no notifications to distract, no infinite scroll to enable mindless consumption.

This friction is not a bug; it's a feature. It forces readers to slow down, to engage more deeply, to commit to the experience rather than merely sample it. The very inefficiency of print becomes a form of respect for both the content and the reader. It suggests that some experiences are worth the extra effort, that not everything valuable can or should be optimized for maximum convenience.

The psychological effect of this resistance cannot be overstated. When we invest physical effort in an experience, we value it more highly. The time spent slowly turning pages creates space for reflection that rapid digital consumption rarely allows. The weight of the magazine in our hands provides a physical anchor for our attention in an age of endless distraction.

The Future of Authentic Expression

As we navigate this transition between human and artificial creativity, the publishing industry faces choices that will define its future character. The path of maximum efficiency leads inevitably toward full automation, AI-generated content, algorithmic design, machine-optimized distribution. This path promises cost savings and unprecedented scalability, but at the potential cost of authentic human connection.

The alternative path requires a conscious commitment to preserving human involvement in the creative process, even when machines could do the work faster or cheaper. This approach recognizes that the value of media extends beyond mere information transfer to encompass the deeper human need for authentic connection and understanding.

The choice is not necessarily binary. Thoughtful publishers might find ways to leverage artificial intelligence as a tool while maintaining human oversight and creative control. AI might handle routine tasks like initial fact-checking or basic layout suggestions, freeing human creators to focus on higher-level creative decisions. The key is to ensure that artificial assistance enhances rather than replaces human creativity. Will management see this wisdom? I doubt it.

The Covenant of Care

What emerges from this analysis is the recognition that truly meaningful media represents a kind of covenant between creator and audience, a mutual agreement that the exchange will involve genuine care on both sides. The creator commits to investing authentic effort and attention in the work, while the audience commits to receiving it with corresponding seriousness and engagement.

I hope that this covenant cannot be artificially generated. It requires the irreplaceable element of human intention, the knowledge that someone cared enough to make difficult choices, to sacrifice easier alternatives, to invest their irreplaceable time and energy in creating something worthy of another person's attention.

When we automate this process, we may preserve the appearance of care while losing its substance. The resulting product might be functionally equivalent to human-created content, but it will mostly likely lack the essential element that transforms mere information into meaningful communication: the knowledge that it emerged from genuine human concern.

Conclusion: The Enduring Power of Presence

As artificial intelligence becomes increasingly sophisticated in its ability to simulate human creativity and empathy, the question of authenticity becomes more rather than less important. In a world where perfect simulations are possible, the knowledge that something is genuinely human-made becomes precious precisely because it's no longer technically necessary.

The printed magazine, in all its deliberate inefficiency, stands as a powerful symbol of this commitment to authentic human presence. It doesn't just deliver content; it delivers evidence of care. It doesn't just inform; it accompanies. It doesn't just fill time; it honors it.

The machine can mimic empathy, but it cannot feel it. It can simulate care, but it cannot truly offer it. The magazine, unlike the algorithm, is not just a delivery mechanism but a statement of values, a declaration that human experience matters, that authentic connection is worth preserving, that some forms of efficiency come at too high a cost.

In the end, the question is not whether artificial empathy can sustain our world, but whether we want it to. The choice remains ours, at least for now. And perhaps the very act of choosing, consciously, deliberately, with full awareness of what we might gain and lose, is itself the most human thing we can do.

The kindness machine offers us convenience and efficiency, but the printed page offers us something more precious: the knowledge that someone, somewhere, cared enough to make it real. In an age of simulation, that reality, flawed, expensive, gloriously inefficient, may be exactly what we need to remain human ourselves.

Epilogue: A Toast to Paper Cuts

Of course, there's a delicious irony in writing about the superiority of print media while tapping away on a keyboard, knowing full well that most readers will encounter these words on a glowing screen rather than pressed into paper. Here I am, championing the tactile romance of magazines while producing digital text that an AI could probably have written faster, cheaper, and with fewer typos.

But perhaps that's exactly the point. The contradiction isn't a weakness in the argument, it's the argument itself, wrapped in human absurdity and served with a side of self-awareness that no algorithm could authentically replicate. An AI might generate a flawless essay about the importance of human imperfection, but it would miss the beautiful paradox of a human writing imperfectly about perfection while sitting in pajamas at 2 AM, fueled by cold coffee and the stubborn belief that words still matter.

But it the machine will never experience the peculiar satisfaction/joy of finally finding the right word after staring at a sentence for twenty minutes, or the mild panic of realizing you've used "however" three times in one paragraph and now have to perform linguistic surgery to fix it.

So here’s to the magazines that still draw blood, the editors who duel over Oxford commas like they matter (because they do, but Bo doesn’t know why), and the proofreaders who spot the ghosts that spell-check can’t exorcise. Here’s to the sacred inefficiency of human care, the beautiful, deliberate waste of doing things the hard way because they’re worth doing. To presence, not convenience. To the tactile, the temporal, the imperfect.

The kindness machine is astonishing. But it will never feel the quiet triumph of holding a freshly printed magazine and whispering, “We made this.” And maybe that’s exactly as it should be. Some joys, some acts of creation, should remain gloriously, irrationally, stubbornly human.

I leave you with this: If artificial humanity is possible, what do we preserve, and what do we surrender? And who gets to decide?

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