BoSacks Speaks Out: When Frequency Becomes Harassment
Apparently, the advertising theory is that if consumers see people incapable of opening a carton, washing a shirt, buying insurance, or ordering dinne...
BoSacks Speaks Out: The Paywall Paradox
Now comes the difficult part: How many subscriptions can any reader afford? More pointedly, how many will any reader choose to carry?
BoSacks Speaks Out: McClatchy and the Corporate Savaging of Local Journalism
There is cost-cutting. There is restructuring. And then there is what I call corporate savaging: dismembering a necessary institution for short-term f...
BoSacks Speaks Out: When the Audience Is No Longer Human
Advertising to human beings was complicated enough. Now publishers are developing advertising specifically for machines.
BoSacks Speaks Out: A Manifesto for an Industry That Must Wake Up
AI feels different because it has moved beyond the machinery of publishing and entered the editorial room. It does not merely help us manufacture or d...
BoSacks Speaks Out: Production 101, Forty-Four Years Later
“So what is production? Do we really need it?” I then offered my production credo: “If everything goes right, I had nothing to do with it. If anythi...
BoSacks Speaks Out: The Magazine Business Is Smaller, but It Is Still Building a Future
The magazine business still has strengths worth celebrating and a future worth building. But optimism means little if it requires us to look away from...
BoSacks Speaks Out: Forbes, $6 Million, and the Price of Credibility
Every industry has its defining scandals. Journalism is no exception. But every so often, a story lands that feels less like a scandal than a parable....
BoSacks Speaks Out: Six and a Half Million Copies a Week? Manga, Where Have You Been All My Life?
At its peak in late 1994, Weekly Shonen Jump had a circulation of 6.53 million copies.
BoSacks Speaks Out: When the Newsstand Left the Station
For those of us who grew up in the great age of print, the subway newsstand was part of the landscape of New York City.
